{"id":608,"date":"2021-03-04T16:29:40","date_gmt":"2021-03-04T16:29:40","guid":{"rendered":"https:\/\/wpadmin.outbrain.com\/case-studies\/fr\/?p=608"},"modified":"2021-03-04T16:44:47","modified_gmt":"2021-03-04T16:44:47","slug":"gsk-booste-la-notoriete-du-voltaren-de-15-grace-a-outbrain","status":"publish","type":"post","link":"https:\/\/www.outbrain.com\/case-studies\/fr\/gsk-booste-la-notoriete-du-voltaren-de-15-grace-a-outbrain\/","title":{"rendered":"GSK booste la notori\u00e9t\u00e9 du Voltaren de 15% gr\u00e2ce \u00e0 Outbrain"},"content":{"rendered":"\n<p><a href=\"https:\/\/fr.gsk.com\/fr-fr\/\" target=\"_blank\" aria-label=\"undefined (s\u2019ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\">GSK<\/a> est un laboratoire pharmaceutique international dont la mission est de nous aider \u00e0 vivre plus longtemps et en meilleure sant\u00e9. En collaboration avec son agence digitale Ellusion, GSK a mis au point le programme \u201cHealthy Workout\u201d : une s\u00e9rie d\u2018entra\u00eenements interactifs et individualis\u00e9s destin\u00e9s \u00e0 pr\u00e9venir les douleurs musculaires et articulaires. En r\u00e9ponse aux besoins des consommateurs, la campagne a mis en avant Voltaren, un gel anti-inflammatoire qui calme les douleurs musculaires de mani\u00e8re sobre et efficace.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>GSK est un laboratoire pharmaceutique international dont la mission est de nous aider \u00e0 vivre plus longtemps et en meilleure sant\u00e9. En collaboration avec son agence digitale Ellusion, GSK a mis au point le programme \u201cHealthy Workout\u201d : une s\u00e9rie d\u2018entra\u00eenements interactifs et individualis\u00e9s destin\u00e9s \u00e0 pr\u00e9venir les douleurs musculaires et articulaires. En r\u00e9ponse aux [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":626,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[68],"tags":[],"class_list":["post-608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sante"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>GSK booste la notori\u00e9t\u00e9 du Voltaren de 15% gr\u00e2ce \u00e0 Outbrain - French<\/title>\n<meta name=\"description\" content=\"GSK booste la notori\u00e9t\u00e9du Voltaren de 15% gr\u00e2ce \u00e0 Outbrain\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.outbrain.com\/case-studies\/fr\/gsk-booste-la-notoriete-du-voltaren-de-15-grace-a-outbrain\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GSK booste la notori\u00e9t\u00e9 du Voltaren de 15% gr\u00e2ce \u00e0 Outbrain - French\" \/>\n<meta property=\"og:description\" content=\"GSK booste la notori\u00e9t\u00e9du Voltaren de 15% gr\u00e2ce \u00e0 Outbrain\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.outbrain.com\/case-studies\/fr\/gsk-booste-la-notoriete-du-voltaren-de-15-grace-a-outbrain\/\" \/>\n<meta property=\"og:site_name\" content=\"French\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-04T16:29:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-04T16:44:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.outbrain.com\/case-studies\/fr\/wp-content\/uploads\/sites\/3\/2021\/03\/Untitled-1-small.png\" \/>\n\t<meta property=\"og:image:width\" content=\"745\" \/>\n\t<meta property=\"og:image:height\" content=\"652\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Adrien Boespflug\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adrien Boespflug\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/fr\/gsk-booste-la-notoriete-du-voltaren-de-15-grace-a-outbrain\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/fr\/gsk-booste-la-notoriete-du-voltaren-de-15-grace-a-outbrain\/\"},\"author\":{\"name\":\"Adrien Boespflug\",\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/fr\/#\/schema\/person\/8ef317bf4bad92cbd21673818aeb613d\"},\"headline\":\"GSK booste la notori\u00e9t\u00e9 du Voltaren de 15% gr\u00e2ce \u00e0 Outbrain\",\"datePublished\":\"2021-03-04T16:29:40+00:00\",\"dateModified\":\"2021-03-04T16:44:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/fr\/gsk-booste-la-notoriete-du-voltaren-de-15-grace-a-outbrain\/\"},\"wordCount\":94,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/fr\/gsk-booste-la-notoriete-du-voltaren-de-15-grace-a-outbrain\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.outbrain.com\/case-studies\/fr\/wp-content\/uploads\/sites\/3\/2021\/03\/Untitled-1-small.png\",\"articleSection\":[\"Sant\u00e9\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.outbrain.com\/case-studies\/fr\/gsk-booste-la-notoriete-du-voltaren-de-15-grace-a-outbrain\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/fr\/gsk-booste-la-notoriete-du-voltaren-de-15-grace-a-outbrain\/\",\"url\":\"https:\/\/www.outbrain.com\/case-studies\/fr\/gsk-booste-la-notoriete-du-voltaren-de-15-grace-a-outbrain\/\",\"name\":\"GSK booste la notori\u00e9t\u00e9 du Voltaren de 15% gr\u00e2ce \u00e0 Outbrain - 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