{"id":1264,"date":"2025-01-22T08:31:37","date_gmt":"2025-01-22T08:31:37","guid":{"rendered":"https:\/\/www.outbrain.com\/case-studies\/fr\/?p=1264"},"modified":"2025-01-22T08:31:38","modified_gmt":"2025-01-22T08:31:38","slug":"liebherr-electromenager-reinvente-le-storytelling-video-et-capte-lattention-des-audiences-americaines-grace-a-onyx","status":"publish","type":"post","link":"https:\/\/www.outbrain.com\/case-studies\/fr\/liebherr-electromenager-reinvente-le-storytelling-video-et-capte-lattention-des-audiences-americaines-grace-a-onyx\/","title":{"rendered":"Liebherr \u00e9lectrom\u00e9nager r\u00e9invente le storytelling vid\u00e9o et capte l\u2019attention des audiences am\u00e9ricaines gr\u00e2ce \u00e0 Onyx"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

Leader dans la fabrication de r\u00e9frig\u00e9rateurs et cong\u00e9lateurs haut de gamme, Liebherr con\u00e7oit une large gamme d\u2019appareils destin\u00e9s aussi bien \u00e0 un usage domestique que professionnel. Gr\u00e2ce \u00e0 des technologies innovantes de pr\u00e9servation de la fra\u00eecheur des aliments et \u00e0 l\u2019utilisation de mat\u00e9riaux de haute qualit\u00e9, les appareils \u00e9lectrom\u00e9nagers de cette marque haut de gamme se distinguent par leur efficacit\u00e9 \u00e9nerg\u00e9tique, leur design \u00e9l\u00e9gant, et leur exceptionnelle long\u00e9vit\u00e9. Avec le lancement de son r\u00e9frig\u00e9rateur OpenDrawer sur le march\u00e9 am\u00e9ricain, Liebherr avait besoin de toucher et d\u2019engager une audience exigeante, passionn\u00e9e de design et de technologie, et en qu\u00eate des meilleurs appareils \u00e9lectrom\u00e9nagers. Pour aller au-del\u00e0 de la simple visibilit\u00e9, la marque souhaitait enrichir sa campagne vid\u00e9o avec des \u00e9l\u00e9ments interactifs afin d\u2019offrir une exp\u00e9rience immersive, capable de retenir l\u2019attention et de renforcer l\u2019engagement au moment cl\u00e9.<\/p>\n","protected":false},"author":33,"featured_media":1265,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[76],"tags":[],"class_list":["post-1264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-studio"],"acf":[],"yoast_head":"\nLiebherr \u00e9lectrom\u00e9nager r\u00e9invente le storytelling vid\u00e9o et capte l\u2019attention des audiences am\u00e9ricaines gr\u00e2ce \u00e0 Onyx - French<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.outbrain.com\/case-studies\/fr\/liebherr-electromenager-reinvente-le-storytelling-video-et-capte-lattention-des-audiences-americaines-grace-a-onyx\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Liebherr \u00e9lectrom\u00e9nager r\u00e9invente le storytelling vid\u00e9o et capte l\u2019attention des audiences am\u00e9ricaines gr\u00e2ce \u00e0 Onyx - French\" \/>\n<meta property=\"og:description\" content=\"Leader dans la fabrication de r\u00e9frig\u00e9rateurs et cong\u00e9lateurs haut de gamme, Liebherr con\u00e7oit une large gamme d\u2019appareils destin\u00e9s aussi bien \u00e0 un usage domestique que professionnel. 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