{"id":1254,"date":"2025-01-14T14:05:50","date_gmt":"2025-01-14T14:05:50","guid":{"rendered":"https:\/\/www.outbrain.com\/case-studies\/fr\/?p=1254"},"modified":"2025-01-14T14:14:02","modified_gmt":"2025-01-14T14:14:02","slug":"brand-studio-et-onyx-captivent-les-audiences-de-leica-pour-le-lancement-de-son-nouveau-home-cinema","status":"publish","type":"post","link":"https:\/\/www.outbrain.com\/case-studies\/fr\/brand-studio-et-onyx-captivent-les-audiences-de-leica-pour-le-lancement-de-son-nouveau-home-cinema\/","title":{"rendered":"Brand Studio et Onyx captivent les audiences de Leica pour le lancement de son nouveau home cin\u00e9ma"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Leica, c\u00e9l\u00e8bre pour ses appareils photos iconiques, s&#8217;est toujours distingu\u00e9e par des solutions innovantes et une qualit\u00e9 irr\u00e9prochable. Cet engagement envers l\u2019excellence est \u00e0 l\u2019origine de la fid\u00e9lit\u00e9 in\u00e9branlable de la part de ses clients \u00e0 travers le monde. Avec le lancement du CINE 1 \u2013 son premier t\u00e9l\u00e9viseur laser pens\u00e9 pour reproduire l\u2019exp\u00e9rience du cin\u00e9ma \u2013 Leica reste fid\u00e8le \u00e0 son essence en mettant l&#8217;accent sur le pouvoir de l\u2019imagerie pour captiver leur audience.  Pour magnifier ce syst\u00e8me tout-en-un, Leica souhaitait concevoir une campagne capable de refl\u00e9ter toute l\u2019\u00e9motion et la magie du cin\u00e9ma \u00e0 domicile. 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