{"id":1248,"date":"2025-01-14T13:51:52","date_gmt":"2025-01-14T13:51:52","guid":{"rendered":"https:\/\/www.outbrain.com\/case-studies\/fr\/?p=1248"},"modified":"2025-01-14T14:12:03","modified_gmt":"2025-01-14T14:12:03","slug":"outbrain-propulse-la-strategie-cross-funnel-du-nouveau-peugeot-3008","status":"publish","type":"post","link":"https:\/\/www.outbrain.com\/case-studies\/fr\/outbrain-propulse-la-strategie-cross-funnel-du-nouveau-peugeot-3008\/","title":{"rendered":"Outbrain propulse la strat\u00e9gie cross-funnel du nouveau Peugeot 3008"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

Pour le lancement du nouveau 3008, Peugeot cherchait \u00e0 atteindre et engager une audience large, allant des familles urbaines aux jeunes professionnels, en passant par les consommateurs soucieux de l\u2019environnement. Afin de maximiser l\u2019impact et les r\u00e9sultats de cette campagne, la marque a choisi de collaborer avec Outbrain pour activer une strat\u00e9gie cross-funnel. En s\u2019appuyant sur les solutions de branding et de performance propos\u00e9es par la plateforme, Peugeot a pu maximiser l\u2019impact et l\u2019efficacit\u00e9 de sa strat\u00e9gie tout au long du funnel avec un seul et unique partenaire.<\/p>\n","protected":false},"author":33,"featured_media":1250,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[76],"tags":[],"class_list":["post-1248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-studio"],"acf":[],"yoast_head":"\nOutbrain propulse la strat\u00e9gie cross-funnel du nouveau Peugeot 3008 - French<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.outbrain.com\/case-studies\/fr\/outbrain-propulse-la-strategie-cross-funnel-du-nouveau-peugeot-3008\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Outbrain propulse la strat\u00e9gie cross-funnel du nouveau Peugeot 3008 - French\" \/>\n<meta property=\"og:description\" content=\"Pour le lancement du nouveau 3008, Peugeot cherchait \u00e0 atteindre et engager une audience large, allant des familles urbaines aux jeunes professionnels, en passant par les consommateurs soucieux de l\u2019environnement. Afin de maximiser l\u2019impact et les r\u00e9sultats de cette campagne, la marque a choisi de collaborer avec Outbrain pour activer une strat\u00e9gie cross-funnel. En s\u2019appuyant sur les solutions de branding et de performance propos\u00e9es par la plateforme, Peugeot a pu maximiser l\u2019impact et l\u2019efficacit\u00e9 de sa strat\u00e9gie tout au long du funnel avec un seul et unique partenaire.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.outbrain.com\/case-studies\/fr\/outbrain-propulse-la-strategie-cross-funnel-du-nouveau-peugeot-3008\/\" \/>\n<meta property=\"og:site_name\" content=\"French\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-14T13:51:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-14T14:12:03+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.outbrain.com\/case-studies\/fr\/wp-content\/uploads\/sites\/3\/2025\/01\/E3008_GALLERY_8_D-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"afernandez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"afernandez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/fr\/outbrain-propulse-la-strategie-cross-funnel-du-nouveau-peugeot-3008\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/fr\/outbrain-propulse-la-strategie-cross-funnel-du-nouveau-peugeot-3008\/\"},\"author\":{\"name\":\"afernandez\",\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/fr\/#\/schema\/person\/7fd3a3f9a19de88ddd3df96ea062ab7d\"},\"headline\":\"Outbrain propulse la strat\u00e9gie cross-funnel du nouveau Peugeot 3008\",\"datePublished\":\"2025-01-14T13:51:52+00:00\",\"dateModified\":\"2025-01-14T14:12:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/fr\/outbrain-propulse-la-strategie-cross-funnel-du-nouveau-peugeot-3008\/\"},\"wordCount\":9,\"image\":{\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/fr\/outbrain-propulse-la-strategie-cross-funnel-du-nouveau-peugeot-3008\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.outbrain.com\/case-studies\/fr\/wp-content\/uploads\/sites\/3\/2025\/01\/E3008_GALLERY_8_D-1.jpeg\",\"articleSection\":[\"Brand Studio\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/fr\/outbrain-propulse-la-strategie-cross-funnel-du-nouveau-peugeot-3008\/\",\"url\":\"https:\/\/www.outbrain.com\/case-studies\/fr\/outbrain-propulse-la-strategie-cross-funnel-du-nouveau-peugeot-3008\/\",\"name\":\"Outbrain propulse la strat\u00e9gie cross-funnel du nouveau Peugeot 3008 - 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