{"id":1240,"date":"2025-01-14T11:36:48","date_gmt":"2025-01-14T11:36:48","guid":{"rendered":"https:\/\/www.outbrain.com\/case-studies\/fr\/?p=1240"},"modified":"2025-01-14T13:53:09","modified_gmt":"2025-01-14T13:53:09","slug":"nissan-mise-sur-onyx-et-brand-studio-pour-le-lancement-strategique-du-nouveau-juke","status":"publish","type":"post","link":"https:\/\/www.outbrain.com\/case-studies\/fr\/nissan-mise-sur-onyx-et-brand-studio-pour-le-lancement-strategique-du-nouveau-juke\/","title":{"rendered":"Nissan mise sur Onyx et Brand Studio pour le lancement strat\u00e9gique du nouveau Juke"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

Nissan, acteur incontournable du secteur automobile, est reconnu pour son engagement envers l\u2019innovation et l\u2019excellence en mati\u00e8re de design. Avec le lancement du nouveau Nissan Juke, l\u2019objectif \u00e9tait clair : attirer l\u2019attention des jeunes conducteurs urbains, une audience sensible au design moderne et \u00e0 la polyvalence. Le d\u00e9fi ? Aller au-del\u00e0 de la simple visibilit\u00e9 en concevant une campagne capable de capter leur attention et convertir leur curiosit\u00e9 en engagement r\u00e9el, tout en valorisant les caract\u00e9ristiques uniques du Juke. Apr\u00e8s de nombreuses collaborations r\u00e9ussies avec Outbrain sur des activations de milieu et bas de funnel, Nissan a choisi de s\u2019appuyer sur Onyx et Brand Studio pour concevoir une campagne audacieuse et innovante, refl\u00e9tant parfaitement la singularit\u00e9 du v\u00e9hicule.<\/p>\n","protected":false},"author":33,"featured_media":1246,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[76],"tags":[],"class_list":["post-1240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-studio"],"acf":[],"yoast_head":"\nNissan mise sur Onyx et Brand Studio pour le lancement strat\u00e9gique du nouveau Juke - French<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.outbrain.com\/case-studies\/fr\/nissan-mise-sur-onyx-et-brand-studio-pour-le-lancement-strategique-du-nouveau-juke\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nissan mise sur Onyx et Brand Studio pour le lancement strat\u00e9gique du nouveau Juke - French\" \/>\n<meta property=\"og:description\" content=\"Nissan, acteur incontournable du secteur automobile, est reconnu pour son engagement envers l\u2019innovation et l\u2019excellence en mati\u00e8re de design. Avec le lancement du nouveau Nissan Juke, l\u2019objectif \u00e9tait clair : attirer l\u2019attention des jeunes conducteurs urbains, une audience sensible au design moderne et \u00e0 la polyvalence. Le d\u00e9fi ? Aller au-del\u00e0 de la simple visibilit\u00e9 en concevant une campagne capable de capter leur attention et convertir leur curiosit\u00e9 en engagement r\u00e9el, tout en valorisant les caract\u00e9ristiques uniques du Juke. Apr\u00e8s de nombreuses collaborations r\u00e9ussies avec Outbrain sur des activations de milieu et bas de funnel, Nissan a choisi de s\u2019appuyer sur Onyx et Brand Studio pour concevoir une campagne audacieuse et innovante, refl\u00e9tant parfaitement la singularit\u00e9 du v\u00e9hicule.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.outbrain.com\/case-studies\/fr\/nissan-mise-sur-onyx-et-brand-studio-pour-le-lancement-strategique-du-nouveau-juke\/\" \/>\n<meta property=\"og:site_name\" content=\"French\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-14T11:36:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-14T13:53:09+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.outbrain.com\/case-studies\/fr\/wp-content\/uploads\/sites\/3\/2025\/01\/24TDIEULHD_JUKE_MC_001-pace001-d.jpg.ximg_.l_full_h.smart_.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2250\" \/>\n\t<meta property=\"og:image:height\" content=\"1265\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"afernandez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"afernandez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/fr\/nissan-mise-sur-onyx-et-brand-studio-pour-le-lancement-strategique-du-nouveau-juke\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/fr\/nissan-mise-sur-onyx-et-brand-studio-pour-le-lancement-strategique-du-nouveau-juke\/\"},\"author\":{\"name\":\"afernandez\",\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/fr\/#\/schema\/person\/7fd3a3f9a19de88ddd3df96ea062ab7d\"},\"headline\":\"Nissan mise sur Onyx et Brand Studio pour le lancement strat\u00e9gique du nouveau Juke\",\"datePublished\":\"2025-01-14T11:36:48+00:00\",\"dateModified\":\"2025-01-14T13:53:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/fr\/nissan-mise-sur-onyx-et-brand-studio-pour-le-lancement-strategique-du-nouveau-juke\/\"},\"wordCount\":15,\"image\":{\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/fr\/nissan-mise-sur-onyx-et-brand-studio-pour-le-lancement-strategique-du-nouveau-juke\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.outbrain.com\/case-studies\/fr\/wp-content\/uploads\/sites\/3\/2025\/01\/24TDIEULHD_JUKE_MC_001-pace001-d.jpg.ximg_.l_full_h.smart_.jpg\",\"articleSection\":[\"Brand Studio\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/fr\/nissan-mise-sur-onyx-et-brand-studio-pour-le-lancement-strategique-du-nouveau-juke\/\",\"url\":\"https:\/\/www.outbrain.com\/case-studies\/fr\/nissan-mise-sur-onyx-et-brand-studio-pour-le-lancement-strategique-du-nouveau-juke\/\",\"name\":\"Nissan mise sur Onyx et Brand Studio pour le lancement strat\u00e9gique du nouveau Juke - French\",\"isPartOf\":{\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/fr\/nissan-mise-sur-onyx-et-brand-studio-pour-le-lancement-strategique-du-nouveau-juke\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/fr\/nissan-mise-sur-onyx-et-brand-studio-pour-le-lancement-strategique-du-nouveau-juke\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.outbrain.com\/case-studies\/fr\/wp-content\/uploads\/sites\/3\/2025\/01\/24TDIEULHD_JUKE_MC_001-pace001-d.jpg.ximg_.l_full_h.smart_.jpg\",\"datePublished\":\"2025-01-14T11:36:48+00:00\",\"dateModified\":\"2025-01-14T13:53:09+00:00\",\"author\":{\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/fr\/#\/schema\/person\/7fd3a3f9a19de88ddd3df96ea062ab7d\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.outbrain.com\/case-studies\/fr\/nissan-mise-sur-onyx-et-brand-studio-pour-le-lancement-strategique-du-nouveau-juke\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/fr\/nissan-mise-sur-onyx-et-brand-studio-pour-le-lancement-strategique-du-nouveau-juke\/#primaryimage\",\"url\":\"https:\/\/www.outbrain.com\/case-studies\/fr\/wp-content\/uploads\/sites\/3\/2025\/01\/24TDIEULHD_JUKE_MC_001-pace001-d.jpg.ximg_.l_full_h.smart_.jpg\",\"contentUrl\":\"https:\/\/www.outbrain.com\/case-studies\/fr\/wp-content\/uploads\/sites\/3\/2025\/01\/24TDIEULHD_JUKE_MC_001-pace001-d.jpg.ximg_.l_full_h.smart_.jpg\",\"width\":2250,\"height\":1265},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/fr\/#website\",\"url\":\"https:\/\/www.outbrain.com\/case-studies\/fr\/\",\"name\":\"French\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.outbrain.com\/case-studies\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/fr\/#\/schema\/person\/7fd3a3f9a19de88ddd3df96ea062ab7d\",\"name\":\"afernandez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/393cba0b9a00c24b83ef7a8034e108188ac2fc5e29ab6891168fa5d35961d623?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/393cba0b9a00c24b83ef7a8034e108188ac2fc5e29ab6891168fa5d35961d623?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/393cba0b9a00c24b83ef7a8034e108188ac2fc5e29ab6891168fa5d35961d623?s=96&d=mm&r=g\",\"caption\":\"afernandez\"},\"url\":\"https:\/\/www.outbrain.com\/case-studies\/fr\/author\/afernandez\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Nissan mise sur Onyx et Brand Studio pour le lancement strat\u00e9gique du nouveau Juke - French","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.outbrain.com\/case-studies\/fr\/nissan-mise-sur-onyx-et-brand-studio-pour-le-lancement-strategique-du-nouveau-juke\/","og_locale":"fr_FR","og_type":"article","og_title":"Nissan mise sur Onyx et Brand Studio pour le lancement strat\u00e9gique du nouveau Juke - French","og_description":"Nissan, acteur incontournable du secteur automobile, est reconnu pour son engagement envers l\u2019innovation et l\u2019excellence en mati\u00e8re de design. Avec le lancement du nouveau Nissan Juke, l\u2019objectif \u00e9tait clair : attirer l\u2019attention des jeunes conducteurs urbains, une audience sensible au design moderne et \u00e0 la polyvalence. Le d\u00e9fi ? Aller au-del\u00e0 de la simple visibilit\u00e9 en concevant une campagne capable de capter leur attention et convertir leur curiosit\u00e9 en engagement r\u00e9el, tout en valorisant les caract\u00e9ristiques uniques du Juke. Apr\u00e8s de nombreuses collaborations r\u00e9ussies avec Outbrain sur des activations de milieu et bas de funnel, Nissan a choisi de s\u2019appuyer sur Onyx et Brand Studio pour concevoir une campagne audacieuse et innovante, refl\u00e9tant parfaitement la singularit\u00e9 du v\u00e9hicule.","og_url":"https:\/\/www.outbrain.com\/case-studies\/fr\/nissan-mise-sur-onyx-et-brand-studio-pour-le-lancement-strategique-du-nouveau-juke\/","og_site_name":"French","article_published_time":"2025-01-14T11:36:48+00:00","article_modified_time":"2025-01-14T13:53:09+00:00","og_image":[{"width":2250,"height":1265,"url":"http:\/\/www.outbrain.com\/case-studies\/fr\/wp-content\/uploads\/sites\/3\/2025\/01\/24TDIEULHD_JUKE_MC_001-pace001-d.jpg.ximg_.l_full_h.smart_.jpg","type":"image\/jpeg"}],"author":"afernandez","twitter_card":"summary_large_image","twitter_misc":{"Written by":"afernandez","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.outbrain.com\/case-studies\/fr\/nissan-mise-sur-onyx-et-brand-studio-pour-le-lancement-strategique-du-nouveau-juke\/#article","isPartOf":{"@id":"https:\/\/www.outbrain.com\/case-studies\/fr\/nissan-mise-sur-onyx-et-brand-studio-pour-le-lancement-strategique-du-nouveau-juke\/"},"author":{"name":"afernandez","@id":"https:\/\/www.outbrain.com\/case-studies\/fr\/#\/schema\/person\/7fd3a3f9a19de88ddd3df96ea062ab7d"},"headline":"Nissan mise sur Onyx et Brand Studio pour le lancement strat\u00e9gique du nouveau Juke","datePublished":"2025-01-14T11:36:48+00:00","dateModified":"2025-01-14T13:53:09+00:00","mainEntityOfPage":{"@id":"https:\/\/www.outbrain.com\/case-studies\/fr\/nissan-mise-sur-onyx-et-brand-studio-pour-le-lancement-strategique-du-nouveau-juke\/"},"wordCount":15,"image":{"@id":"https:\/\/www.outbrain.com\/case-studies\/fr\/nissan-mise-sur-onyx-et-brand-studio-pour-le-lancement-strategique-du-nouveau-juke\/#primaryimage"},"thumbnailUrl":"https:\/\/www.outbrain.com\/case-studies\/fr\/wp-content\/uploads\/sites\/3\/2025\/01\/24TDIEULHD_JUKE_MC_001-pace001-d.jpg.ximg_.l_full_h.smart_.jpg","articleSection":["Brand Studio"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.outbrain.com\/case-studies\/fr\/nissan-mise-sur-onyx-et-brand-studio-pour-le-lancement-strategique-du-nouveau-juke\/","url":"https:\/\/www.outbrain.com\/case-studies\/fr\/nissan-mise-sur-onyx-et-brand-studio-pour-le-lancement-strategique-du-nouveau-juke\/","name":"Nissan mise sur Onyx et Brand Studio pour le lancement strat\u00e9gique du nouveau Juke - French","isPartOf":{"@id":"https:\/\/www.outbrain.com\/case-studies\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.outbrain.com\/case-studies\/fr\/nissan-mise-sur-onyx-et-brand-studio-pour-le-lancement-strategique-du-nouveau-juke\/#primaryimage"},"image":{"@id":"https:\/\/www.outbrain.com\/case-studies\/fr\/nissan-mise-sur-onyx-et-brand-studio-pour-le-lancement-strategique-du-nouveau-juke\/#primaryimage"},"thumbnailUrl":"https:\/\/www.outbrain.com\/case-studies\/fr\/wp-content\/uploads\/sites\/3\/2025\/01\/24TDIEULHD_JUKE_MC_001-pace001-d.jpg.ximg_.l_full_h.smart_.jpg","datePublished":"2025-01-14T11:36:48+00:00","dateModified":"2025-01-14T13:53:09+00:00","author":{"@id":"https:\/\/www.outbrain.com\/case-studies\/fr\/#\/schema\/person\/7fd3a3f9a19de88ddd3df96ea062ab7d"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.outbrain.com\/case-studies\/fr\/nissan-mise-sur-onyx-et-brand-studio-pour-le-lancement-strategique-du-nouveau-juke\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.outbrain.com\/case-studies\/fr\/nissan-mise-sur-onyx-et-brand-studio-pour-le-lancement-strategique-du-nouveau-juke\/#primaryimage","url":"https:\/\/www.outbrain.com\/case-studies\/fr\/wp-content\/uploads\/sites\/3\/2025\/01\/24TDIEULHD_JUKE_MC_001-pace001-d.jpg.ximg_.l_full_h.smart_.jpg","contentUrl":"https:\/\/www.outbrain.com\/case-studies\/fr\/wp-content\/uploads\/sites\/3\/2025\/01\/24TDIEULHD_JUKE_MC_001-pace001-d.jpg.ximg_.l_full_h.smart_.jpg","width":2250,"height":1265},{"@type":"WebSite","@id":"https:\/\/www.outbrain.com\/case-studies\/fr\/#website","url":"https:\/\/www.outbrain.com\/case-studies\/fr\/","name":"French","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.outbrain.com\/case-studies\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.outbrain.com\/case-studies\/fr\/#\/schema\/person\/7fd3a3f9a19de88ddd3df96ea062ab7d","name":"afernandez","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/393cba0b9a00c24b83ef7a8034e108188ac2fc5e29ab6891168fa5d35961d623?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/393cba0b9a00c24b83ef7a8034e108188ac2fc5e29ab6891168fa5d35961d623?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/393cba0b9a00c24b83ef7a8034e108188ac2fc5e29ab6891168fa5d35961d623?s=96&d=mm&r=g","caption":"afernandez"},"url":"https:\/\/www.outbrain.com\/case-studies\/fr\/author\/afernandez\/"}]}},"_links":{"self":[{"href":"https:\/\/www.outbrain.com\/case-studies\/fr\/wp-json\/wp\/v2\/posts\/1240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outbrain.com\/case-studies\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outbrain.com\/case-studies\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outbrain.com\/case-studies\/fr\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outbrain.com\/case-studies\/fr\/wp-json\/wp\/v2\/comments?post=1240"}],"version-history":[{"count":0,"href":"https:\/\/www.outbrain.com\/case-studies\/fr\/wp-json\/wp\/v2\/posts\/1240\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outbrain.com\/case-studies\/fr\/wp-json\/wp\/v2\/media\/1246"}],"wp:attachment":[{"href":"https:\/\/www.outbrain.com\/case-studies\/fr\/wp-json\/wp\/v2\/media?parent=1240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outbrain.com\/case-studies\/fr\/wp-json\/wp\/v2\/categories?post=1240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outbrain.com\/case-studies\/fr\/wp-json\/wp\/v2\/tags?post=1240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}