Fiat Reproduces the Showroom Experience Through a Content Strategy

Category

Automotive

Success Story

Having understood that research is a pivotal part in any customer‘s path to purchasing a car, Fiat developed a strategy based on providing informative and interactive content relating to their new car model, the Fiat 500X.

Overview

Fiat’s objective was to engage potential customers through multiple content touchpoints in order to advance them further down the sales funnel: car configurator, test drive booking, downloading the brochure etc. Outbrain’s targeting capabilities allowed Fiat to leverage a qualified and engaged audience, and ultimately deliver conversions. This open web strategy was very effective, outperforming both social and display channels.

Solution

Results

With new car models being launched all the time, Fiat is always looking for ways to stand out from its competition by adopting a pull marketing strategy based on content that delivers value for their customers without ever being intrusive. By focusing on the kind of interaction we have with our clients and prospects, we are able to establish a connection with them by replicating the showroom experience. Outbrain helps us connect with users interested in our car models,  even before they are actively looking to purchase a new car.”

JÉRÉMIE BALLOUARD, RESPONSABLE DIGITAL & CRM, FCA FRANCE

Download Case Study

Want to be featured next? Request a call with our experts

Your data will be processed according to our Privacy Policy

Thanks for contacting us !

We'll be in touch very soon

PS: We've got tons of ideas to help you grow your business.