{"id":182,"date":"2019-01-08T07:53:49","date_gmt":"2019-01-08T07:53:49","guid":{"rendered":"http:\/\/wpadmin.outbrain.com\/case-studies\/es\/?p=182"},"modified":"2019-01-08T07:53:49","modified_gmt":"2019-01-08T07:53:49","slug":"alpine","status":"publish","type":"post","link":"https:\/\/www.outbrain.com\/case-studies\/es\/alpine\/","title":{"rendered":"\u00bfC\u00f3mo promocion\u00f3 Renault su \u00faltimo modelo de Alpine a trav\u00e9s de una estrategia de contenido secuencial?"},"content":{"rendered":"

Alpine, una sub-marca ic\u00f3nica de Renault, lanz\u00f3 en 2016 un nuevo modelo premium deportivo. Despu\u00e9s de estar al margen durante m\u00e1s de 20 a\u00f1os, la marca Alpine reconstruye su notoriedad con el lanzamiento de su nuevo modelo dirigido a un p\u00fablico determinado y relevante a trav\u00e9s de una estrategia de contenido secuencial.<\/p>\n","protected":false},"excerpt":{"rendered":"

Alpine, una sub-marca ic\u00f3nica de Renault, lanz\u00f3 en 2016 un nuevo modelo premium deportivo. Despu\u00e9s de estar al margen durante m\u00e1s de 20 a\u00f1os, la marca Alpine reconstruye su notoriedad con el lanzamiento de su nuevo modelo dirigido a un p\u00fablico determinado y relevante a trav\u00e9s de una estrategia de contenido secuencial.<\/p>\n","protected":false},"author":5,"featured_media":185,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"tags":[13],"class_list":["post-182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automocion","tag-awareness"],"acf":[],"yoast_head":"\nLos equipos de Renault Alpine y OMD utilizaron Outbrain | Outbrain.com<\/title>\n<meta name=\"description\" content=\"Alpine, en su condici\u00f3n de l\u00edder, fue la primera marca en Europa en utilizar StorySequencing como parte de su estrategia de contenido.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.outbrain.com\/case-studies\/es\/alpine\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los equipos de Renault Alpine y OMD utilizaron Outbrain | Outbrain.com\" \/>\n<meta property=\"og:description\" content=\"Alpine, en su condici\u00f3n de l\u00edder, fue la primera marca en Europa en utilizar StorySequencing como parte de su estrategia de contenido.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.outbrain.com\/case-studies\/es\/alpine\/\" \/>\n<meta property=\"og:site_name\" content=\"Spanish\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-08T07:53:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.outbrain.com\/case-studies\/es\/wp-content\/uploads\/sites\/4\/2019\/01\/Alpine-Hero.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"562\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Liraz Postan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Liraz Postan\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/es\/alpine\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/es\/alpine\/\"},\"author\":{\"name\":\"Liraz Postan\",\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/es\/#\/schema\/person\/fb2ccdca109623bf450f3315d14a1b9b\"},\"headline\":\"\u00bfC\u00f3mo promocion\u00f3 Renault su \u00faltimo modelo de Alpine a trav\u00e9s de una estrategia de contenido secuencial?\",\"datePublished\":\"2019-01-08T07:53:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/es\/alpine\/\"},\"wordCount\":74,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/es\/alpine\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.outbrain.com\/case-studies\/es\/wp-content\/uploads\/sites\/4\/2019\/01\/Alpine-Hero.jpg\",\"keywords\":[\"Awareness\"],\"articleSection\":[\"Automoci\u00f3n\"],\"inLanguage\":\"es-ES\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.outbrain.com\/case-studies\/es\/alpine\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/es\/alpine\/\",\"url\":\"https:\/\/www.outbrain.com\/case-studies\/es\/alpine\/\",\"name\":\"Los equipos de Renault Alpine y OMD utilizaron Outbrain | Outbrain.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/es\/alpine\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/es\/alpine\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.outbrain.com\/case-studies\/es\/wp-content\/uploads\/sites\/4\/2019\/01\/Alpine-Hero.jpg\",\"datePublished\":\"2019-01-08T07:53:49+00:00\",\"author\":{\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/es\/#\/schema\/person\/fb2ccdca109623bf450f3315d14a1b9b\"},\"description\":\"Alpine, en su condici\u00f3n de l\u00edder, fue la primera marca en Europa en utilizar StorySequencing como parte de su estrategia de contenido.\",\"inLanguage\":\"es-ES\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.outbrain.com\/case-studies\/es\/alpine\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/es\/alpine\/#primaryimage\",\"url\":\"https:\/\/www.outbrain.com\/case-studies\/es\/wp-content\/uploads\/sites\/4\/2019\/01\/Alpine-Hero.jpg\",\"contentUrl\":\"https:\/\/www.outbrain.com\/case-studies\/es\/wp-content\/uploads\/sites\/4\/2019\/01\/Alpine-Hero.jpg\",\"width\":1000,\"height\":562},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/es\/#website\",\"url\":\"https:\/\/www.outbrain.com\/case-studies\/es\/\",\"name\":\"Spanish\",\"description\":\"Just another Outbrain case studies Sites site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.outbrain.com\/case-studies\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-ES\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/es\/#\/schema\/person\/fb2ccdca109623bf450f3315d14a1b9b\",\"name\":\"Liraz Postan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/ea480f32be485956032d8396781c90d3fd932d5e283c3c83aad9d9a01df85f3a?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ea480f32be485956032d8396781c90d3fd932d5e283c3c83aad9d9a01df85f3a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ea480f32be485956032d8396781c90d3fd932d5e283c3c83aad9d9a01df85f3a?s=96&d=mm&r=g\",\"caption\":\"Liraz Postan\"},\"url\":\"https:\/\/www.outbrain.com\/case-studies\/es\/author\/lpostan\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Los equipos de Renault Alpine y OMD utilizaron Outbrain | Outbrain.com","description":"Alpine, en su condici\u00f3n de l\u00edder, fue la primera marca en Europa en utilizar StorySequencing como parte de su estrategia de contenido.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.outbrain.com\/case-studies\/es\/alpine\/","og_locale":"es_ES","og_type":"article","og_title":"Los equipos de Renault Alpine y OMD utilizaron Outbrain | Outbrain.com","og_description":"Alpine, en su condici\u00f3n de l\u00edder, fue la primera marca en Europa en utilizar StorySequencing como parte de su estrategia de contenido.","og_url":"https:\/\/www.outbrain.com\/case-studies\/es\/alpine\/","og_site_name":"Spanish","article_published_time":"2019-01-08T07:53:49+00:00","og_image":[{"width":1000,"height":562,"url":"https:\/\/www.outbrain.com\/case-studies\/es\/wp-content\/uploads\/sites\/4\/2019\/01\/Alpine-Hero.jpg","type":"image\/jpeg"}],"author":"Liraz Postan","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Liraz Postan"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.outbrain.com\/case-studies\/es\/alpine\/#article","isPartOf":{"@id":"https:\/\/www.outbrain.com\/case-studies\/es\/alpine\/"},"author":{"name":"Liraz Postan","@id":"https:\/\/www.outbrain.com\/case-studies\/es\/#\/schema\/person\/fb2ccdca109623bf450f3315d14a1b9b"},"headline":"\u00bfC\u00f3mo promocion\u00f3 Renault su \u00faltimo modelo de Alpine a trav\u00e9s de una estrategia de contenido secuencial?","datePublished":"2019-01-08T07:53:49+00:00","mainEntityOfPage":{"@id":"https:\/\/www.outbrain.com\/case-studies\/es\/alpine\/"},"wordCount":74,"commentCount":0,"image":{"@id":"https:\/\/www.outbrain.com\/case-studies\/es\/alpine\/#primaryimage"},"thumbnailUrl":"https:\/\/www.outbrain.com\/case-studies\/es\/wp-content\/uploads\/sites\/4\/2019\/01\/Alpine-Hero.jpg","keywords":["Awareness"],"articleSection":["Automoci\u00f3n"],"inLanguage":"es-ES","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.outbrain.com\/case-studies\/es\/alpine\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.outbrain.com\/case-studies\/es\/alpine\/","url":"https:\/\/www.outbrain.com\/case-studies\/es\/alpine\/","name":"Los equipos de Renault Alpine y OMD utilizaron Outbrain | Outbrain.com","isPartOf":{"@id":"https:\/\/www.outbrain.com\/case-studies\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.outbrain.com\/case-studies\/es\/alpine\/#primaryimage"},"image":{"@id":"https:\/\/www.outbrain.com\/case-studies\/es\/alpine\/#primaryimage"},"thumbnailUrl":"https:\/\/www.outbrain.com\/case-studies\/es\/wp-content\/uploads\/sites\/4\/2019\/01\/Alpine-Hero.jpg","datePublished":"2019-01-08T07:53:49+00:00","author":{"@id":"https:\/\/www.outbrain.com\/case-studies\/es\/#\/schema\/person\/fb2ccdca109623bf450f3315d14a1b9b"},"description":"Alpine, en su condici\u00f3n de l\u00edder, fue la primera marca en Europa en utilizar StorySequencing como parte de su estrategia de contenido.","inLanguage":"es-ES","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.outbrain.com\/case-studies\/es\/alpine\/"]}]},{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/www.outbrain.com\/case-studies\/es\/alpine\/#primaryimage","url":"https:\/\/www.outbrain.com\/case-studies\/es\/wp-content\/uploads\/sites\/4\/2019\/01\/Alpine-Hero.jpg","contentUrl":"https:\/\/www.outbrain.com\/case-studies\/es\/wp-content\/uploads\/sites\/4\/2019\/01\/Alpine-Hero.jpg","width":1000,"height":562},{"@type":"WebSite","@id":"https:\/\/www.outbrain.com\/case-studies\/es\/#website","url":"https:\/\/www.outbrain.com\/case-studies\/es\/","name":"Spanish","description":"Just another Outbrain case studies Sites site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.outbrain.com\/case-studies\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-ES"},{"@type":"Person","@id":"https:\/\/www.outbrain.com\/case-studies\/es\/#\/schema\/person\/fb2ccdca109623bf450f3315d14a1b9b","name":"Liraz Postan","image":{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/secure.gravatar.com\/avatar\/ea480f32be485956032d8396781c90d3fd932d5e283c3c83aad9d9a01df85f3a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ea480f32be485956032d8396781c90d3fd932d5e283c3c83aad9d9a01df85f3a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ea480f32be485956032d8396781c90d3fd932d5e283c3c83aad9d9a01df85f3a?s=96&d=mm&r=g","caption":"Liraz Postan"},"url":"https:\/\/www.outbrain.com\/case-studies\/es\/author\/lpostan\/"}]}},"_links":{"self":[{"href":"https:\/\/www.outbrain.com\/case-studies\/es\/wp-json\/wp\/v2\/posts\/182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outbrain.com\/case-studies\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outbrain.com\/case-studies\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outbrain.com\/case-studies\/es\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outbrain.com\/case-studies\/es\/wp-json\/wp\/v2\/comments?post=182"}],"version-history":[{"count":0,"href":"https:\/\/www.outbrain.com\/case-studies\/es\/wp-json\/wp\/v2\/posts\/182\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outbrain.com\/case-studies\/es\/wp-json\/wp\/v2\/media\/185"}],"wp:attachment":[{"href":"https:\/\/www.outbrain.com\/case-studies\/es\/wp-json\/wp\/v2\/media?parent=182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outbrain.com\/case-studies\/es\/wp-json\/wp\/v2\/categories?post=182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outbrain.com\/case-studies\/es\/wp-json\/wp\/v2\/tags?post=182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}