{"id":140,"date":"2019-01-07T07:26:32","date_gmt":"2019-01-07T07:26:32","guid":{"rendered":"http:\/\/wpadmin.outbrain.com\/case-studies\/es\/?p=140"},"modified":"2019-10-28T17:38:24","modified_gmt":"2019-10-28T17:38:24","slug":"gsk-focus","status":"publish","type":"post","link":"https:\/\/www.outbrain.com\/case-studies\/es\/gsk-focus\/","title":{"rendered":"GSK alcanza una tasa de finalizaci\u00f3n de video excepcional gracias a FOCUS"},"content":{"rendered":"<p>Sensodyne, de la compa\u00f1ia farmac\u00e9utica GSK, es la marca l\u00edder de pastas dentales especialmente preparadas para dientes sensibles. La sensibilidad dental se manifiesta cuando los dientes entran en contacto con alimentos fr\u00edos o calientes o en ambientes con temperaturas extremas. Para abordar este problema, Sensodyne ha producido un cortometraje sobre Yakutsk, la ciudad m\u00e1s fr\u00eda del mundo. Los videos de un minuto describen la vida cotidiana de los residentes de la ciudad, algunos de los cuales sufren hipersensibilidad dental.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sensodyne, de la compa\u00f1ia farmac\u00e9utica GSK, es la marca l\u00edder de pastas dentales especialmente preparadas para dientes sensibles. La sensibilidad dental se manifiesta cuando los dientes entran en contacto con alimentos fr\u00edos o calientes o en ambientes con temperaturas extremas. Para abordar este problema, Sensodyne ha producido un cortometraje sobre Yakutsk, la ciudad m\u00e1s fr\u00eda [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":244,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[7],"class_list":["post-140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-farma","tag-visualizaciones-de-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>GSK: Video Discovery de Outbrain | Casos de \u00e9xito<\/title>\n<meta name=\"description\" content=\"Para incrementar el awareness y la duraci\u00f3n de las visualizaciones, la compa\u00f1\u00eda farmac\u00e9utica ha confiado en las soluciones de Video Discovery de Outbrain.\" \/>\n<meta name=\"robots\" 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