Outbrain’s Conversion Bid Strategy (CBS) is a new tool that helps optimize campaign performance according to conversions or CPA. Syfe had the ability to run campaigns on Semi Automatic, Fully Automatic, or at Target CPA, based on their goals.
With Outbrain, Syfe efficiently accessed engaged audiences across the open web on sites such as Channel News Asia, Straits Times, BBC and CNN. By amplifying its owned and paid content on Outbrain’s premium publisher network, Syfe was able to connect with perspective investors in order to drive quality leads for its recently launched REIT portfolio. The digital wealth management company leveraged these strategies for a successful campaign:
- Focusing on best performing platforms (desktop and tablet)
- Determining specific Interest Targeting Segments
- Refreshing content on a weekly basis