{"id":476,"date":"2019-03-07T09:23:17","date_gmt":"2019-03-07T09:23:17","guid":{"rendered":"http:\/\/wpadmin.outbrain.com\/case-studies\/de\/?p=476"},"modified":"2021-10-29T14:59:12","modified_gmt":"2021-10-29T14:59:12","slug":"naked-wines","status":"publish","type":"post","link":"https:\/\/www.outbrain.com\/case-studies\/de\/naked-wines\/","title":{"rendered":"Wie Naked Wines mit Outbrain die richtigen Kunden anspricht und mehr als 20.000 Flaschen Wein verkauft"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Naked Wines ist ein britischer Online-Weinhandel, der Weine von unabha\u0308ngigen Winzern aus der ganzen Welt verkauft. Als Unternehmen, das sich durch reine Verkaufserlo\u0308se finanziert, ist Naked Wines davon u\u0308berzeugt, dass das Geld, was Kunden fu\u0308r Wein bezahlen, auch tatsa\u0308chlich in die Weinflasche flie\u00dft, anstatt in teure Marketingkampagnen und ausgefallene Etiketten.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Naked Wines ist ein britischer Online-Weinhandel, der Weine von unabha\u0308ngigen Winzern aus der ganzen Welt verkauft. Als Unternehmen, das sich durch reine Verkaufserlo\u0308se finanziert, ist Naked Wines davon u\u0308berzeugt, dass das Geld, was Kunden fu\u0308r Wein bezahlen, auch tatsa\u0308chlich in die Weinflasche flie\u00dft, anstatt in teure Marketingkampagnen und ausgefallene Etiketten.<\/p>\n","protected":false},"author":9,"featured_media":682,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[46,45],"tags":[2],"class_list":["post-476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-fmcg","tag-verkauf"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Wie Naked Wines mit Outbrain die richtigen Kunden anspricht und mehr als 20.000 Flaschen Wein verkauft<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www3.outbrain.com\/case-studies\/de\/naked-wines\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wie Naked Wines mit Outbrain die richtigen Kunden anspricht und mehr als 20.000 Flaschen Wein verkauft\" \/>\n<meta property=\"og:description\" content=\"Naked Wines ist ein britischer Online-Weinhandel, der Weine von unabha\u0308ngigen Winzern aus der ganzen Welt verkauft. 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