{"id":246,"date":"2018-12-19T12:01:53","date_gmt":"2018-12-19T12:01:53","guid":{"rendered":"http:\/\/wpadmin.outbrain.com\/case-studies\/de\/?p=246"},"modified":"2021-10-29T15:03:03","modified_gmt":"2021-10-29T15:03:03","slug":"gsk-lookalike-audiences","status":"publish","type":"post","link":"https:\/\/www.outbrain.com\/case-studies\/de\/gsk-lookalike-audiences\/","title":{"rendered":"GSK steigert mit Outbrain Lookalike Audiences Video Views um bis zu 40 Prozent"},"content":{"rendered":"<p>GSK ist ein weltweit t\u00e4tiges, forschendes Gesundheitsunternehmen mit einer Mission: GSK will Menschen dabei helfen, ein aktiveres, l\u00e4ngeres und ges\u00fcnderes Leben zu f\u00fchren. Zusammen mit der digitalen Healthcare-Agentur Ellusion entwickelte GSK genau zu diesem Zweck das Healthy Workout-Programm \u2013 ein interaktives, individualisiertes Trainingsprogramm zur Vermeidung von Muskel- und Gelenkschmerzen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>GSK ist ein weltweit t\u00e4tiges, forschendes Gesundheitsunternehmen mit einer Mission: GSK will Menschen dabei helfen, ein aktiveres, l\u00e4ngeres und ges\u00fcnderes Leben zu f\u00fchren. Zusammen mit der digitalen Healthcare-Agentur Ellusion entwickelte GSK genau zu diesem Zweck das Healthy Workout-Programm \u2013 ein interaktives, individualisiertes Trainingsprogramm zur Vermeidung von Muskel- und Gelenkschmerzen.<\/p>\n","protected":false},"author":3,"featured_media":748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[22],"class_list":["post-246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gesundheit-pharma","tag-qualifizierter-traffic"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>GSK steigert mit Outbrain Lookalike Audiences | Outbrain Case Studies<\/title>\n<meta name=\"description\" content=\"GSK und Ellusion zusammen mit Outbrain eine Native-Discovery Werbekampagne. Lern Mehr- Alle Outbrain Case Studies- DACH.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www3.outbrain.com\/case-studies\/de\/gsk-lookalike-audiences\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GSK steigert mit Outbrain Lookalike Audiences | Outbrain Case Studies\" \/>\n<meta property=\"og:description\" content=\"GSK und Ellusion zusammen mit Outbrain eine Native-Discovery Werbekampagne. Lern Mehr- Alle Outbrain Case Studies- DACH.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www3.outbrain.com\/case-studies\/de\/gsk-lookalike-audiences\/\" \/>\n<meta property=\"og:site_name\" content=\"German\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-19T12:01:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-29T15:03:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www3.outbrain.com\/case-studies\/de\/wp-content\/uploads\/sites\/2\/2018\/12\/GSK2_800x800.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Adina Shabi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adina Shabi\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www3.outbrain.com\/case-studies\/de\/gsk-lookalike-audiences\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www3.outbrain.com\/case-studies\/de\/gsk-lookalike-audiences\/\"},\"author\":{\"name\":\"Adina Shabi\",\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/de\/#\/schema\/person\/1c0090f8657b7cda3238c01acae0352b\"},\"headline\":\"GSK steigert mit Outbrain Lookalike Audiences Video Views um bis zu 40 Prozent\",\"datePublished\":\"2018-12-19T12:01:53+00:00\",\"dateModified\":\"2021-10-29T15:03:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www3.outbrain.com\/case-studies\/de\/gsk-lookalike-audiences\/\"},\"wordCount\":64,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www3.outbrain.com\/case-studies\/de\/gsk-lookalike-audiences\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.outbrain.com\/case-studies\/de\/wp-content\/uploads\/sites\/2\/2018\/12\/GSK2_800x800.jpg\",\"keywords\":[\"Qualifizierter Traffic\"],\"articleSection\":[\"Gesundheit &amp; Pharma\"],\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www3.outbrain.com\/case-studies\/de\/gsk-lookalike-audiences\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www3.outbrain.com\/case-studies\/de\/gsk-lookalike-audiences\/\",\"url\":\"https:\/\/www3.outbrain.com\/case-studies\/de\/gsk-lookalike-audiences\/\",\"name\":\"GSK steigert mit Outbrain Lookalike Audiences | Outbrain Case Studies\",\"isPartOf\":{\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www3.outbrain.com\/case-studies\/de\/gsk-lookalike-audiences\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www3.outbrain.com\/case-studies\/de\/gsk-lookalike-audiences\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.outbrain.com\/case-studies\/de\/wp-content\/uploads\/sites\/2\/2018\/12\/GSK2_800x800.jpg\",\"datePublished\":\"2018-12-19T12:01:53+00:00\",\"dateModified\":\"2021-10-29T15:03:03+00:00\",\"author\":{\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/de\/#\/schema\/person\/1c0090f8657b7cda3238c01acae0352b\"},\"description\":\"GSK und Ellusion zusammen mit Outbrain eine Native-Discovery Werbekampagne. Lern Mehr- Alle Outbrain Case Studies- DACH.\",\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www3.outbrain.com\/case-studies\/de\/gsk-lookalike-audiences\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/www3.outbrain.com\/case-studies\/de\/gsk-lookalike-audiences\/#primaryimage\",\"url\":\"https:\/\/www.outbrain.com\/case-studies\/de\/wp-content\/uploads\/sites\/2\/2018\/12\/GSK2_800x800.jpg\",\"contentUrl\":\"https:\/\/www.outbrain.com\/case-studies\/de\/wp-content\/uploads\/sites\/2\/2018\/12\/GSK2_800x800.jpg\",\"width\":800,\"height\":800},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/de\/#website\",\"url\":\"https:\/\/www.outbrain.com\/case-studies\/de\/\",\"name\":\"German\",\"description\":\"German case studies Sites site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.outbrain.com\/case-studies\/de\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.outbrain.com\/case-studies\/de\/#\/schema\/person\/1c0090f8657b7cda3238c01acae0352b\",\"name\":\"Adina Shabi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/93fedc138fffe9a49a8b90f48d76f9c674e74158da81c3aee98d274d41a2b8d3?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/93fedc138fffe9a49a8b90f48d76f9c674e74158da81c3aee98d274d41a2b8d3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/93fedc138fffe9a49a8b90f48d76f9c674e74158da81c3aee98d274d41a2b8d3?s=96&d=mm&r=g\",\"caption\":\"Adina Shabi\"},\"url\":\"https:\/\/www.outbrain.com\/case-studies\/de\/author\/ashabi\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"GSK steigert mit Outbrain Lookalike Audiences | Outbrain Case Studies","description":"GSK und Ellusion zusammen mit Outbrain eine Native-Discovery Werbekampagne. Lern Mehr- Alle Outbrain Case Studies- DACH.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www3.outbrain.com\/case-studies\/de\/gsk-lookalike-audiences\/","og_locale":"de_DE","og_type":"article","og_title":"GSK steigert mit Outbrain Lookalike Audiences | Outbrain Case Studies","og_description":"GSK und Ellusion zusammen mit Outbrain eine Native-Discovery Werbekampagne. Lern Mehr- Alle Outbrain Case Studies- DACH.","og_url":"https:\/\/www3.outbrain.com\/case-studies\/de\/gsk-lookalike-audiences\/","og_site_name":"German","article_published_time":"2018-12-19T12:01:53+00:00","article_modified_time":"2021-10-29T15:03:03+00:00","og_image":[{"width":800,"height":800,"url":"https:\/\/www3.outbrain.com\/case-studies\/de\/wp-content\/uploads\/sites\/2\/2018\/12\/GSK2_800x800.jpg","type":"image\/jpeg"}],"author":"Adina Shabi","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Adina Shabi"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www3.outbrain.com\/case-studies\/de\/gsk-lookalike-audiences\/#article","isPartOf":{"@id":"https:\/\/www3.outbrain.com\/case-studies\/de\/gsk-lookalike-audiences\/"},"author":{"name":"Adina Shabi","@id":"https:\/\/www.outbrain.com\/case-studies\/de\/#\/schema\/person\/1c0090f8657b7cda3238c01acae0352b"},"headline":"GSK steigert mit Outbrain Lookalike Audiences Video Views um bis zu 40 Prozent","datePublished":"2018-12-19T12:01:53+00:00","dateModified":"2021-10-29T15:03:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www3.outbrain.com\/case-studies\/de\/gsk-lookalike-audiences\/"},"wordCount":64,"commentCount":0,"image":{"@id":"https:\/\/www3.outbrain.com\/case-studies\/de\/gsk-lookalike-audiences\/#primaryimage"},"thumbnailUrl":"https:\/\/www.outbrain.com\/case-studies\/de\/wp-content\/uploads\/sites\/2\/2018\/12\/GSK2_800x800.jpg","keywords":["Qualifizierter Traffic"],"articleSection":["Gesundheit &amp; Pharma"],"inLanguage":"de-DE","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www3.outbrain.com\/case-studies\/de\/gsk-lookalike-audiences\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www3.outbrain.com\/case-studies\/de\/gsk-lookalike-audiences\/","url":"https:\/\/www3.outbrain.com\/case-studies\/de\/gsk-lookalike-audiences\/","name":"GSK steigert mit Outbrain Lookalike Audiences | Outbrain Case Studies","isPartOf":{"@id":"https:\/\/www.outbrain.com\/case-studies\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www3.outbrain.com\/case-studies\/de\/gsk-lookalike-audiences\/#primaryimage"},"image":{"@id":"https:\/\/www3.outbrain.com\/case-studies\/de\/gsk-lookalike-audiences\/#primaryimage"},"thumbnailUrl":"https:\/\/www.outbrain.com\/case-studies\/de\/wp-content\/uploads\/sites\/2\/2018\/12\/GSK2_800x800.jpg","datePublished":"2018-12-19T12:01:53+00:00","dateModified":"2021-10-29T15:03:03+00:00","author":{"@id":"https:\/\/www.outbrain.com\/case-studies\/de\/#\/schema\/person\/1c0090f8657b7cda3238c01acae0352b"},"description":"GSK und Ellusion zusammen mit Outbrain eine Native-Discovery Werbekampagne. Lern Mehr- Alle Outbrain Case Studies- DACH.","inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www3.outbrain.com\/case-studies\/de\/gsk-lookalike-audiences\/"]}]},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www3.outbrain.com\/case-studies\/de\/gsk-lookalike-audiences\/#primaryimage","url":"https:\/\/www.outbrain.com\/case-studies\/de\/wp-content\/uploads\/sites\/2\/2018\/12\/GSK2_800x800.jpg","contentUrl":"https:\/\/www.outbrain.com\/case-studies\/de\/wp-content\/uploads\/sites\/2\/2018\/12\/GSK2_800x800.jpg","width":800,"height":800},{"@type":"WebSite","@id":"https:\/\/www.outbrain.com\/case-studies\/de\/#website","url":"https:\/\/www.outbrain.com\/case-studies\/de\/","name":"German","description":"German case studies Sites site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.outbrain.com\/case-studies\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DE"},{"@type":"Person","@id":"https:\/\/www.outbrain.com\/case-studies\/de\/#\/schema\/person\/1c0090f8657b7cda3238c01acae0352b","name":"Adina Shabi","image":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/secure.gravatar.com\/avatar\/93fedc138fffe9a49a8b90f48d76f9c674e74158da81c3aee98d274d41a2b8d3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/93fedc138fffe9a49a8b90f48d76f9c674e74158da81c3aee98d274d41a2b8d3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/93fedc138fffe9a49a8b90f48d76f9c674e74158da81c3aee98d274d41a2b8d3?s=96&d=mm&r=g","caption":"Adina Shabi"},"url":"https:\/\/www.outbrain.com\/case-studies\/de\/author\/ashabi\/"}]}},"_links":{"self":[{"href":"https:\/\/www.outbrain.com\/case-studies\/de\/wp-json\/wp\/v2\/posts\/246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outbrain.com\/case-studies\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outbrain.com\/case-studies\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outbrain.com\/case-studies\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outbrain.com\/case-studies\/de\/wp-json\/wp\/v2\/comments?post=246"}],"version-history":[{"count":0,"href":"https:\/\/www.outbrain.com\/case-studies\/de\/wp-json\/wp\/v2\/posts\/246\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outbrain.com\/case-studies\/de\/wp-json\/wp\/v2\/media\/748"}],"wp:attachment":[{"href":"https:\/\/www.outbrain.com\/case-studies\/de\/wp-json\/wp\/v2\/media?parent=246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outbrain.com\/case-studies\/de\/wp-json\/wp\/v2\/categories?post=246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outbrain.com\/case-studies\/de\/wp-json\/wp\/v2\/tags?post=246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}