Diversifying our media mix and therefore testing other attribution logics is important to us. This is especially the case to improve performance in terms of new visits and conversions, and to feed our audience pools. Outbrain’s added value can be seen by analyzing the performance of the campaign along the entire funnel, and not just by focusing on the last-click as we might be used to. Outbrain actually doubled conversions with this approach, and as a result we’re planning to use Outbrain in upcoming digital campaigns.”
