Traffic is important for your SMB, but not all traffic is good. Marketing your website is vital to drive traffic to your website. However, a number of website owners focus on number and not on relevant traffic. Increasing relevant website traffic is not that easy! Attracting the right visitors is much more difficult than creating the actual website for your SMB, and from getting just general traffic. You can have the greatest looking site in the world, but without relevant traffic, is there any point? Here are some tips that will help you increase traffic to your website.
What is Website Traffic, and How do you Know if it’s Relevant?
If you have asked yourself this question over and over again, it is time to sit down and look at your website traffic. Website traffic is driven by pay-per-click ads, social media, search engines, links on other websites and other marketing methods (see here all paid traffic sources examples). When you have several people viewing your website, it is distinguished as website traffic. Your analytics reports will show you the number of people viewing your website, where they came from, and how long they stayed on the site. You likely use this information to help with keyword research, and to market some of the popular pages of your website. The important numbers to review with your analytics reports, in order to tell if your traffic is relevant, will include the amount of pages that were viewed, the amount of time users spend on your site and the bounce rate (Bounce = one-page visit). More pages viewed and more time spent mean more engagement. Visitors who were more engaged on your site are the ones you want to focus on because they have a vested interest in your website. These are the right visitors you want to tell others about your website, as they likely know other people that are interested in your website. It is important to remember that you are not trying to attract everyone to your website, but people who are interested in your business or what you are selling.
How to Get More Relevant Traffic to Your Website
So how can you start finding ways to get more relevant traffic to your website? It all comes down to these 4 factors:
1) Content Quality
We all know content is vital to a quality website. Matt Cutts from Google continues to stress the importance of having relevant content posted on your website. As the search engines continue to release new updates pertaining to content quality, SMBs with quality content will continue to succeed. Text-based content is one of the important things the search engines care about. Start offering something of value to your readers. When a reader finds the content useful, make it easy for them to share it on social media sites. Include the share and like buttons on your blog so your readers can share it with their social media followers. The great thing about sharing content with your followers is the fact that they are the people who are likely to buy from your company. These individuals already like what you are putting out there, and they want to see more of it. Their word-of-mouth marketing efforts can make a drastic difference in the amount of relevant site traffic you receive.
Using linking has been an effective SEO tool for several years. If you want to figure out how to get website traffic, you need to start generating links. Establish relationships with other website owners in your industry. Ask them if you can share a guest post on their website, or ask them to include a link back to your website. Obtaining quality links from relevant websites can help your website to gain more exposure. It is important to post on websites that are going to improve your website status. Check the PageRank of the website, and make sure they are related to your industry. Google has cracked down on the amount of guest posts out there, as a lot of spammers have abused the system of link building. Make sure you acquire legitimate links to gain credibility from the search engines. Receiving a link back to your website from a legitimate source will give you a vote of confidence in the eyes of the search engines. Links to your site bring more referral traffic, but also helps Google determine your credibility and relevancy and will rank your site higher. Don’t forget to add links within your content to useful information on your own site. This will benefit the reader if they are looking for additional in-depth information about a topic you briefly touch on in a different blog post. Consider using effective distribution tools like Outbrain to help your content gain relevant visibility.
3) Website Optimization
Optimizing all of your content for the search engines. This will allow the people who are most interested in your site, or your targeted users, to find your website. Correct website optimization must include the following:
B) Internal Linking
C) Headers and Title Tags
D) Image Alt Tags
E) Rich Media Content (videos, pictures, infographics etc.)
Correctly optimizing your website will help the search engines to find the content, and it will help targeted users to connect with your website. Focus on using some long-tail keywords in your content as it will help to get more website traffic that is relevant to your site.
4) Getting More Relevant Traffic through Social Networking
Use social networking to your advantage by listing your site on Twitter, Facebook, or other popular social networks to drive people to your website. Using social networking is one of the best ways to directly target the right audience. If you want to figure out how to get website traffic from social media, the first step is to start posting frequently on your profile. You need to inform your target audience that you have an active social media presence. They need to see that you post often, and you post relevant information. Share pictures, videos, and blog posts with your followers and encourage them to like and share your posts. Individuals who follow your social media accounts do so because this is their way to stay in the loop with the latest information.
When you use these tips, you will no longer need to ask yourself how to get relevant traffic to my website. Getting traffic is one thing, but obtaining relevant traffic is the best way to start seeing conversions on your website. Start using these tips to target the right users. When you gain the right audience you will find these individuals are not only interested in what you are selling or promoting, they are more likely to stay, refer your website to others, and convert.