Wake Up and Smell the Content (Advertising Week Panel)

|Juan Martinez


One of the biggest challenges facing the modern brand and agency is how to support the growth of content marketing. Every brand is utilizing content marketing to some degree. However, a whopping 62% of companies outsource content marketing, according to The Content Marketing Institute, and only 44% of marketers are satisfied with their current agency. The time has come for every agency to ask itself: Will you be one of the content marketing leaders or will you be left behind?

To learn more about what you can do to prepare yourself for the ever-increasing importance of content marketing, join us at Advertising Week in NYC on Thursday, October 4th at 9AM at the Nederlander Theatre (208 West 41st Street between 7th and 8th Aves.) for an in-depth panel discussion moderated by our CEO, Yaron Galai, featuring:

Darren Herman, Chief Digital Media Officer, The Media Kitchen (kbs+) & President, kbs+ Ventures
Jennifer Kasper, GVP, Digital Media & Multicultural Marketing, Macy’s
Matt Navitsky, Managing Supervisor, Fleishman-Hillard
Aimee Reker, Partner, FRWD

If you’re interested in our discussion, the following Advertising Week sessions might also pique your interest:

Content Is Kin: The Power of Family Stories

The ANA’s Alliance for Family Entertainment, whose members control 37% of all primetime TV ad spend, presents a discussion on why family content remain so popular, how it can deliver dramatic increases in ad awareness and purchase intent, and where the best new opportunities can be found.


Bob Liodice, President and CEO, ANA (Association of National Advertisers, Inc.)
Gail Tifford, Senior Director of Media, North America, UNILEVER
Ben Simon, Director, WALMART
Michael Kassan, Chairman and CEO, MEDIALINK

Wednesday, October 3: 9:00-9:45 AM, NASDAQ MarketSite


New York Times CEO Summit

Advertising journalist extraordinaire Stuart Elliott chats about the state of the industry with a panel that features:

Tim Armstrong President & CEO, AOL
Bob Greenberg Chairman & CEO, R/GA
Laura Lang CEO, TIME INC.
Frank Pellegrino Actor & Co–Owner, RAO’S
Dan Rosensweig President & CEO, CHEGG
Josh Sapan President & CEO, AMC NETWORKS

Thursday October 4 2012 – 11:00 AM Nederlander Theatre


From Storytelling to Storyscaping: The Evolution of Crafting Stories in a Digital, Connected World

This session will explore how agencies can tell stories through experiences: shifting the storytelling dynamic from engagement to interaction.

Featuring Gaston Legorburu, Worldwide CCO, SapientNitro

Thursday October 4 2012 – 1:00 PM B.B. King Blues Club


Learn more & find more sessions of interest on and follow along during the week on Twitter at #AWIX.

Hitting "Publish" is only The Beginning!

Download our free A-Z Guide to Brand Publishing to find out how to make the most of your content strategy.

Juan Martinez

Juan is the Content Strategy Manager at Outbrain. He is responsible for determining the overall tone and editorial direction of... Read more

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  • Curtman40| March 14, 2013 at 12:00AM

    If possible I would like to see a follow up  to this article discuss the take aways from the conference.


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