Twitter Moms say Content is #1

|Lisa LaCour

I just read some interesting data on eMarketer.  Lucid Marketing just did a study on why Moms follow brands and they said the #1 reason was CONTENT.

It’s interesting because previous studies have shown that learning about specials and deals was the top motivation.

It seems that Moms just want useful and relevant information.  Hear, Hear!

You can read the article here.

Twitter Moms say Content is #1

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Lisa LaCour

Lisa LaCour: Lisa LaCour is Vice President of Global Marketing at Outbrain, where she oversees the corporate brand, communications, and... Read more

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  • manilatop10| September 8, 2010 at 7:19PM

    Interesting that practical content scores so high.


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