Star Wars Can Help You Improve Your Strategy (This Week in Content Marketing)

|Juan Martinez

This week, Advertising Age reported that The Huffington Post has begun talks with agencies and brands about a partnership that would enable businesses to create websites geared toward publishing and distributing content. Although the article depicts the business as still-developing, it’s always a victory for the content marketing industry when companies like The Huffington Post and Twitter make content top-of-mind within the overall advertising space. See what else happened this week:

The Jedi Master Approach to Content Marketing that Converts — Entreproducer

No offense to last week’s celebrity content guru, Gene Simmons, but I’d much rather side with Yoda in the battle for creating great content. This piece equates a good content marketing strategy with the hero’s journey — the fundamental structure of all mythical storytelling.

3 Components of a Content Marketing Editorial Calendar that Work — Copyblogger

Content marketing rockstar, Joe Pulizzi, lays down the law on editorial calendars. Amongst his suggestions: develop an editorial style guide and use metadata to keep track of what is and isn’t working for you.

5 Easy Content Ideas for Effective Content Marketing — Slideshare Blog

If you’re looking for simple ways to turn content into leads, this piece is a great starting guide. In addition to blog posts, the piece recommends content creators leverage video tutorials and email newsletters to reach potential audiences.

Content marketing: what it is, and why you should be doing it —

If you still don’t have a concrete understanding of what content marketing is, this piece is an excellent starting point. It explains the benefits of good content marketing, how to get started and what types of content are effective. A good read.

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Juan Martinez

Juan is the Content Strategy Manager at Outbrain. He is responsible for determining the overall tone and editorial direction of... Read more

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