All over the world, marketers are adopting content as their new language in communicating with consumers. But like learning any new language, it takes plenty of time – and real-world use – to make real progress.
The Rising Star series spotlights the people leaping head-first into content marketing and tackling the challenges that come with new ways of thinking.
From using new platforms and technologies to trumpeting the cause internally at their organizations, our next four nominees are exemplars of change in digital media.
“Too many brands just use digital platforms to talk at their audience and then wonder why they’re not seeing any engagement. Figure out what your audience want to know, tell that story in an engaging way, and you’ve got some great content.”
“Good content is relatable and unique. As a consumer, I enjoy consuming content that I either have a vested interest in, or is something I know I won’t see anywhere else. Combine the two, and you have my click and attention!”
“There is a seemingly insatiable need for fascinating content. The significant opportunity for PR teams is to create fascinating content that carries a company’s key messages in unique ways through a variety of channels.”
Pedro Robledo, eldiario.es
“Knowing how to write or even writing with a bit of style has nothing to do with creating quality content that truly interests users and is in line with the advertiser’s interests. It really is an art.”
Featured image courtesy of Greg Scales via Flickr.