Publishers Reach Olympian Heights with London 2012 Content

|Juan Martinez


With the 2012 Summer Olympics set to begin today in London, we thought it would be a good idea to cull some of the most interesting Olympic content within our network. The following 10 articles represent the deep history, the amazing triumphs, the absolute spectacles and the downright ridiculousness of the Olympic Games.

Runner without country to compete — ESPN

Guor Marial — who escaped a Sudanese child labor camp and took refuge in the U.S. — is one of four independent athlete competitors at the London Games.

Olympians face financial hardship — CNNMoney

Being an Olympic athlete isn’t all gold medals and Wheaties boxes. “Only 50% of American track and field athletes who are ranked in the top ten in the nation in their event earn more than $15,000 a year in income from the sport, according to a survey conducted by the USA Track and Field Foundation.”

The 11 most notorious summer Olympics controversies, scandals, and tragedies — Midwest Sports Fans

Ever heard of Lilli Henoch? Probably not. She was a Jewish athlete who’d “set world records in the shot put and discus and as a member of a record-setting 4 x 100 relay team,” according to this piece. Henoch wasn’t allowed to compete in the 1936 Berlin Olympics and she never got to compete in 1940 because the Olympics were cancelled because of World War Two. She later died in a ghetto in Riga, Latvia in 1942.

Meet the gay athletes heading to the Olympics, and a few who almost made it — Queerty

The four major American sports have yet to produce an openly gay, active athlete. Click on this link to meet several gay Olympic athletes and a few who almost made the Games.

Athletes in love: 9 Olympic romances — Time

When Sergei Grinkov collapsed and died while figure skating in Lake Placid in 1995, he left behind his wife, Ekaterina Gordeeva, the person with whom he’d been paired as ice-skating partners in 1981, when she was 10 and he was 14.

Fifty Twitter feeds you need to follow during the London Olympics —

How meta is this? A content recommendation and discovery company’s blog is recommending content that recommends content!

Super-yachts dock in London as business heads to Olympics — The Telegraph

Like something straight out of a Jay-Z/Kanye West collaboration, this piece examines  what happens when the UK Trade & Investment’s British Business Embassy holds a series of summits to coincide with the Games.

10 odd facts about the London 2012 games —

“Streaking at the Games will be punishable by law. Anyone caught running sans pants will be fined up to £20,000.” This I did not know.

13 Olympic moments that changed history  — Reader’s Digest

“In 1968, African-American sprinters John Carlos and Tommie Smith staged a non-violent protest by raising their fists in a Black Power salute while the national anthem played during their medal ceremony. Although they were consequently suspended from the Olympic Village, their silent demonstration brought the American battle over civil rights to the international stage.” Respect.

How mobile, social will win the 2012 Olympics [INFOGRAPHIC] — Mashable

In case your eyes hurt from reading so much hotness, check out this infographic. According to the data, 1 in 3 Olympics viewers own and personally use three connected devices.

Image Via London 2012


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Juan Martinez

Juan is the Content Strategy Manager at Outbrain. He is responsible for determining the overall tone and editorial direction of... Read more

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