More and more we are hearing that publishers are looking to lift pageviews by getting visitors coming from search engines to click deeper into their sites. These visitors, called “deep linkers”, come to the publisher pages from a search query on a specific topic. The issue is that many of these visitors are arriving at archived pages on the publisher’s site. The problem is these “deep linkers” are arriving at content pages that are simply out of date with little to no updated content. So the “deep linker” arrives at the archived page and bounces off. The opportunity here is to get these “deep linkers” beyond the initial page they land on from the search engine. Enter outbrain.