Niche Publisher Focuses on Engagement to Meet Sales Goals (Case Study)

|Natalie Chan

A niche environmental publisher needed to deliver on page view goals for their site’s sponsored content. With a small budget and limited success using other channels, the publisher leveraged its content with Outbrain’s Amplify Self-Serve platform. By placing links to their content on premium sites like, the publisher was able to deliver a high quality audience to their sponsored content.

To further maximize the ROI of their media spend, the publisher also installed Outbrain’s free content recommendation widget to capture additional page views from the already engaged audience.




  • Using both of Outbrain’s products the publisher averaged 6.95 page views per visit over 3 months and 8.1 page views per visit in the most recent month, routinely ranking above Stumble, Digg, Reddit, Google organic, and Facebook.
  • The publisher increased click-through rates from 2.11% to 6.22% on internal content recommendations.
  • Intuitive user interface and self-serve platform was so simple to use, it required just 5 minutes of daily management


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Natalie Chan

Natalie Chan

Natalie manages Customer Retention for Outbrain Amplify. Prior to Outbrain, Natalie spent most of her career focused on connecting brands... Read more

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  • Dry_rubber_Chicken| May 9, 2012 at 5:17PM

    In attempting to sell people on a professional service, especially a publishing service, one would think it wise to proof read publications before publishing them. 

  • Curtman40| March 13, 2013 at 11:23PM

    Outbrain looks like a great service do you service small businesses as well or just large corporate clients ???


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