Product Update: Our New Reports Generator Helps Marketers Take Control of Their Data

Asaf Hochman
Asaf Hochman

Marketing might be more measurable and effective than ever, but it’s also become a lot more complex, hasn’t it? Our respective educations forgot to tell us our jobs will include plugging Salesforce data into Marketo reports, layering it onto Google Analytics, and then adding MediaMath, FBX and Outbrain, sprinkled with some DataLogix and Vizu.

At Outbrain we tried to simplify this scenario with the release of the Outbrain Amplify API six months ago. A host of marketers have since built upon our API to programmatically manage their Outbrain campaigns and automatically pull performance data directly into their reporting platforms, and many other marketers wanted to but didn’t have the development resources to do so.

So today we’re excited to announce the release of a new tool to help them.

The Reports Generator is a Google Sheets add-on that can pull Outbrain performance data in the format, frequency and detail you want — all within the familiar interface of Google Sheets.


screenshot, reports generator


→ Comprehensive

Get complete reports at the marketer level, campaign level, and even article level.

→ Custom

Get just the data you need in the format you need, and easily integrate it into your reporting systems.

→ Timely

Get your data in real-time and update as frequently as you need.

Now for the most important of this announcement: How do you actually use the Reports Generator? Follow these simple steps.

  1. Apply for the Reports Generator and we’ll approve you within 24 hours.
  2. Install the add-on from the Google Chrome Web Store.
  3. See this how-to guide for step-by-step instructions.

How’s that for ease and efficiency?


Featured image courtesy of Marcin Wichary via Flickr.


Asaf Hochman

Asaf Hochman

Senior Director of Product Marketing, he focuses on Outbrain Amplify and works with brands and agencies to do better marketing. Previously, Asaf was a digital strategist at ad agencies Grey, TBWA, and Publicis, and also spent time on the client-side at Red Bull and General Mills.

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  • Tobias| April 4, 2017 at 10:10AM

    Hey guys, the link to apply for the reports generator seems to be dead. Is the tool still available?