Marketing might be more measurable and effective than ever, but it’s also become a lot more complex, hasn’t it? Our respective educations forgot to tell us our jobs will include plugging Salesforce data into Marketo reports, layering it onto Google Analytics, and then adding MediaMath, FBX and Outbrain, sprinkled with some DataLogix and Vizu.
At Outbrain we tried to simplify this scenario with the release of the Outbrain Amplify API six months ago. A host of marketers have since built upon our API to programmatically manage their Outbrain campaigns and automatically pull performance data directly into their reporting platforms, and many other marketers wanted to but didn’t have the development resources to do so.
So today we’re excited to announce the release of a new tool to help them.
The Reports Generator is a Google Sheets add-on that can pull Outbrain performance data in the format, frequency and detail you want — all within the familiar interface of Google Sheets.
Get complete reports at the marketer level, campaign level, and even article level.
Get just the data you need in the format you need, and easily integrate it into your reporting systems.
Get your data in real-time and update as frequently as you need.
Now for the most important of this announcement: How do you actually use the Reports Generator? Follow these simple steps.
- Apply for the Reports Generator and we’ll approve you within 24 hours.
- Install the add-on from the Google Chrome Web Store.
- See this how-to guide for step-by-step instructions.
How’s that for ease and efficiency?
Featured image courtesy of Marcin Wichary via Flickr.