If this week’s roundup has one theme, it’s that content marketing buzz is everywhere — from Facebook to Google to SXSW! Even on the big screen, we can pick up a lesson or two about how to target readers and keep them glued to our brilliant content so that we can conquer our competition. Let the games begin…
Content Marketing Lessons from The Hunger Games Trilogy – Hannon Hill
Spoiler Alert: You will totally love The Hunger Games analogy as it relates to content marketing. There’s apparently a lot to learn from the hit film (and novel) including the importance of being authentic and keeping the audience engaged.
Well, it’s official — Facebook Timeline is in full swing! Love it or hate it, according to this blogger, the new look is actually beneficial for content marketers who are savvy enough to manipulate their profile pages to take advantage of the new “about us” area, and play up the sleek new design.
One of the biggest challenges of content marketing is to figure out what exactly keeps your readers coming back for more. A new survey service launched by Google will turn readers into an instant focus group.
Here’s an encouraging stat for content marketing pros: Custom content represented 26% of marketing, advertising and communications budgets in 2011. Don’t miss the other important numbers this report has to share.
How SXSW Became a Hotbed for Content Marketing – The Content Strategist
At perhaps one of the biggest and most buzzed about conferences of the year, SXSWi of course, major corporations didn’t simply plaster their logos and taglines on swag and giveaways — they gave away free content. Read the recap to hear how brands used content marketing to connect with those in attendance.
By Dawn Papandrea
Dawn Papandrea is a freelance writer, blogger, and editor specializing in personal finance, parenting, women’s lifestyle & more.