When it comes to popular and common affiliate programs, both direct and indirect programs come to mind. Yet these all have an important common ground – most are targeting end consumers, which makes them B2C programs.
At the same time, the highly lucrative affiliate vertical of B2B offers is often overlooked.
With many media sources and networks offering more advanced targeting features (Outbrain included), affiliates can now better reach specific audiences based on their online behavior, demographics and professional information. This has opened up great opportunities for affiliate marketers to conquer the more challenging B2B world. So, there’s no longer any reason NOT to use this power to your advantage.
To help you along, we’ve compiled a list of some of the great B2B affiliate marketing programs out there.
Take a look!
In today’s digital era, all businesses – both big and small – need attractive, efficient marketing videos to help them sell their product or service. In fact, 92% of marketers today say that video is an important part of their marketing strategy. At the same time, many advertisers and marketers don’t know exactly how to create videos in a cost-effective way. This is where you, as an affiliate, can help make their life a bit easier, while earning great $$$ for yourself. Tap into this lucrative and high demand category with the B2B affiliate marketing program of Promo, one of the largest and most popular marketing video creation platforms.
For the few of you who may not already know, SEMrush is a great tool for SEO professionals as well as every site owner (from news to e-comm), allowing them to access vital visual data about their site’s performance, as well as competitive analysis.
Any business with a digital footprint (and that means most businesses) is a high potential customer of SEMrush. As an affiliate of the SEMrush program, your target audience and CR are expected to be quite large. And with lucrative deals and great T&C, this should be one of the first B2B affiliate programs to check out.
Automated marketing metrics tool? One of the best on the market? That’s a great offering for any business doing online marketing – and that makes the Supermetrics affiliate program a particularly attractive one for affiliate marketers. With the Supermetrics affiliate program, enjoy high, recurring commissions for every subscription sold, plus a great affiliate community with affiliate tips and contests to help you get great results.
What’s the absolute first thing any digital marketer needs? A hosting solution for their domain. And Bluehost is one of the leading service providers offering exactly that. So every referral coming from your end could end up a highly valued, long-term user of BlueHost, which makes it a powerful B2B affiliate program indeed.
“So you operate an e-comm, and it’s scaling up… but how are you tracking invoices? And did you find an accounting solution to make life a bit easier?” These are questions every online SMB owner faces at least once a day… which is why Freshbooks seems to work so well for affiliates promoting their service. Not only is every offer potential so promising, but they also offer a commission for every free trial user, as well as for paying users.
When thinking about end-users who may be interested in buying an online product, the visual experience is a significant factor in the decision-making process. From templates to image and logo creation, PicMonkey offers everything businesses need for online graphic creation and editing. This is why Picmonkey’s service is so relevant and compelling, and a must-try for your B2B affiliate focus.
For anyone with experience promoting e-comm services, Shopify is a company that needs no introduction. But what about those who are just taking their first steps in the e-commerce world, and are debating which solution is best for building their online store? Those are the target audiences for your efforts as a B2B affiliate to promote Shopify’s services. And that’s a solid and promising target base indeed.
While many B2B promotions offer one service and that’s it, Fiverr’s online marketplace allows affiliates to offer something relevant to almost anyone. And with online services ranging from proofreading to photo editing, from translations to SEO reports… there is almost no online professional that can be counted out of your target audience. That’s the basis for an excellent potential B2B affiliate marketing program to boost your income.
There are many routes an affiliate marketer can take to crush the lucrative B2B market, like promoting one product you really believe in or combining a few B2B offers in a listicle approach… One thing is certain, with advanced audience targeting and new, effective methods to boost reach while optimizing campaigns, B2B affiliate programs are something you definitely need to think about.