Le Monde Group & Outbrain Are Excited to Announce Exclusive Multi Year Partnership

Sarah Gavin
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Newspapers folded and stacked with the word news in wooden block

Le Monde Group to Deploy Outbrain’s Proprietary Technology Across 8 Digital Properties 

We are delighted to announce the details of an exclusive multi-year agreement that will see Le Monde Group deploy the full suite of Outbrain’s powerful technology solutions across its portfolio of leading properties.

Widely considered as France’s leading newspaper and website, Le Monde was an early adopter of Outbrain’s content recommendation and editorial decision-making and predictive analytics tools. The publisher will now use Outbrain exclusively across its portfolio of eight sites, including titles such as: Le Monde, Le Huffington Post, L’Obs, Télérama and Courrier international to support the work of its editorial teams.

“Outbrain’s focus on user experience and its advanced technology offering were key to launching this partnership. They were able to provide tangible tools that meet the totality of our needs whether social, journalistic, brand focused or commercial. Additionally, they have agreed to dedicate their attention to our editorial needs and fully support the independence of our editorial content,” commented Le Monde Group CEO, Louis Dreyfus.

Le Monde Group currently boasts a combined audience of 510 million page views on average per month and 12.2 million unique users per month.

 

Sarah Gavin

Sarah is Outbrain's European Marketing Director and is responsible for all marketing and communications activity across Outbrain's growing EU territories. Former VP of Marketing & Communications at AOL/The Huffington Post. Sarah was part of AOL’s senior European leadership team and has more than 15 years experience working for some of the world's most reputable companies. Prior to AOL Europe, Sarah was VP Communications International, AOL and a member of Bebo's global leadership team, reporting to CEO, Joanna Shields. In this capacity she was tasked with developing and driving the global corporate/consumer marcoms strategy for the hot youth lifestyle brand alongside AIM, ICQ and number of AOL’s established brands and consumer offerings. Prior to Bebo, Sarah worked for a boutique communications agency where she was part of the management team and headed-up the corporate and B2B division of the company, supporting a wide range of high profile global brands.

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