Welcome to a new series, where we’ll be featuring a different Outbrain employee each month to give you an inside look at our team. We’re product managers, accountants, algorithm engineers, account managers, content marketers, and more—but we’re also real people (who are really fun to work with).
Meet some of the people who make Outbrain happen, and get a sneak peek into what it is exactly that we do all day.
First up is Ben Shore, an Account Manager based in our San Francisco office!
In his own words:
What’s your title and role?
I’m an Account Manager (I started at the end of September 2015) and the role focuses primarily on managing client relationships, developing campaign strategy, and ensuring campaign success.
From initial kick off calls where we establish campaign goals, to setting up the campaigns within our system and getting them live, working with copywriters to generate headlines, optimizing the campaigns, reviewing reporting, and providing post-campaign analysis, I own the entire campaign life-cycle.
And of course, I always have to be ready to put out any fires or resolve any issues that come up for a client or within a campaign.
What are you working on this month?
We just rolled out our brand new retargeting capability called Custom Audiences, so in addition to working on all my Q1 campaigns and beginning to discuss strategy for Q2, I’m focused on getting as many clients as possible set up on Custom Audiences.
This feature allows advertisers to retarget users within the Outbrain network and we’ve seen some pretty impressive initial results in terms of increased conversions and decreased CPAs.
What’s the best thing about working at Outbrain?
There are a couple.
First, the company has an extremely solid foundation and infrastructure – from the algorithms and technology used to run our campaigns, to the history of proven success. This also speaks to a clear company vision and direction and the absence of confusion or uncertainty.
It’s easy to focus on my role knowing there’s a concrete structure around me.
Next would definitely be the people, who are both great to work with and who provide a level of support and knowledge I couldn’t imagine being without. I’m constantly picking their brains on campaign tactics, strategies, and issues and always come away learning something new.
What’s the most interesting article/book/blog etc that you’ve read recently?
“Between the World and Me” by Ta-Nehisi Coates.
Nuance and perspective that’s unmatched.
Tell us about your background. How did you end up at Outbrain?
I used to work in political media and when we needed to amplify content around one of our candidates or causes, we’d use Outbrain and always saw really great results. That always stuck with me.
After a few stops working in other types of digital advertising (search for an agency and display for a start up), I wanted to try working more closely with content (I have a writing background) and for a company I knew was on the right trajectory.
Outbrain met both of these criteria and after interviewing and meeting with different people on the team, I knew it would be a great match. And it definitely has been.
Being fairly new yourself, what have you learned so far that you’d want to tell a new employee?
There is no issue that can’t be figured out by crowdsourcing the rest of your team. Ask all the questions all the time. No one is going to make you feel like you’re bothering them; we’re all working towards a common goal.
You should try to learn as much as possible about other areas of the company, not just your role or department. Having a holistic understanding of our system, vision, process, etc. will only serve to benefit you in the long run.
What’s a fun fact that you think we should know?
When I was 13, I took a trip to New York on ended up on MTV’s Total Request Live answering a trivia question correctly.
Carson Daly made fun of me a little bit, but I got one of those t-shirts they used to give out so it was overall a pretty great day. There’s a videotape of it somewhere…
Want to join our team?
Past appearances on TRL not required.