Get By With A Little Help (This Week in Content Marketing)

|Juan Martinez

After last week’s necessary but damaging lecture, it’s nice to see this week’s posts take on a much more helpful tone. In this weekly roundup, you’ll find content marketing book recommendations, partnership recommendations and a stat that will keep you smiling all weekend.

Majority of Smartphone Users Access Content — BtoB

In this (very) short but sweet article, BtoB reveals that 93% of smartphone users access content on their phones, according to a study from the Online Publishers Association.  The report also reveals that 79% of smartphone owners have taken action after seeing an ad; 31% have clicked through an ad; and 30% have used a special offer or coupon.

8 Content Production Tools To Help Marketers Become Publishing Machines — Business 2 Community

Can’t seem to write enough to keep your audience happy? This piece lists the group of prospective partners that might be able to pitch in and deliver more valuable articles and videos. Check it out.

Great Summer Reading on Content Marketing — iAcquire Blog

Use this article to fill your Amazon cart immediately. Classics from Joe Pulizzi, Rebecca Lieb, Ann Handley and CC Chapman.

How to Overcome the 5 Excuses That Will Kill Your Content Marketing Efforts — Marketing Land

Writer’s block, lack of time and lack of confidence are among the reasons listed in this piece. The author’s suggestions for people with these complaints? Click to find out!

What Content Marketers Can Learn from a Newsroom — BlueGlass Blog

Aaron Sorkin fans will appreciate this piece, which compares content creation to his new HBO TV show’s setting. Style, timeliness and research are all valuable components of newsroom writing. They can also determine the success of your content.

Hitting "Publish" is only The Beginning!

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Juan Martinez

Juan is the Content Strategy Manager at Outbrain. He is responsible for determining the overall tone and editorial direction of... Read more

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