DINKlife Builds a New and Highly Engaged Audience Base (Case Study)

|Natalie Chan

DINKlife was born out of a need to unite the DINK community (dual income couples with no kids) by providing lifestyle content, events, activities and opportunities tailored for this growing demographic.

As a newly launched startup,  DINKlife partnered with Outbrain to build a highly engaged audience base by driving high quality traffic to their site. Given their modest marketing budget and an interest in actively managing their campaign, DINKlife used Amplify Self-Serve to amplify their content across Outbrain’s network of premium publishers.

With a low daily budget, flexible cost per click (CPC) and ability to add content regularly, DINKlife took advantage of the self-serve platform to manage their traffic and content recommendation links.

Starting with the network-recommended $0.15 CPC, DINKlife was able to maximize value by gradually reducing their CPC, enabling them to achieve a higher volume of clicks with the same daily budget. The key to this was submitting regular content and working with Outbrain to create the most compelling headlines to generate reader interest.


  • Outbrain traffic was far more cost-effective than all other digital marketing channels.
  • The CPC on Outbrain was far more sustainable and cost-effective than those on Facebook and Google Adwords.
  • Time on site and registration levels from’s content recommendation links were 2X higher than and other marketing channels.
  • Traffic to was 2x their monthly average with the the most volume and highest CTRs than other channels.
  • Transparency of reporting and simple-to-use dashboard allowed DINKlife to control and optimize all aspects of their campaign with ease.



Want to get your content discovered and drive a highly engage audience too?  Distribute your content on premium publisher sites like CNN, Mashable, Slate and USA Today. By having your links recommended on our network of publishers, readers are drawn to your content from these premium publisher sites. Get 650 free clicks to your content when you sign up for Amplify Self-Serve.


Hitting "Publish" is only The Beginning!

Download our free A-Z Guide to Brand Publishing to find out how to make the most of your content strategy.

Natalie Chan

Natalie Chan

Natalie manages Customer Retention for Outbrain Amplify. Prior to Outbrain, Natalie spent most of her career focused on connecting brands... Read more

Add A Comment

* Your email address will not be published. All fields are required.


Want to promote your content?