Are you a content publisher thinking of developing an app for a proprietary platform, such as Facebook or a mobile device? Have you stopped and asked yourself whether there is any intrinsic benefit to building this app versus building out your mobile website? When it comes to mobile apps, the latest hype in app development, there are only two fleeting benefits: offline reading and viewing, and being findable on the App Store.
For more on why building out your mobile site might be a better option than developing a proprietary app, see our CEO Yaron Galai’s article in InPublishing.
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