Content Marketing Do’s and Don’ts (A Guest Post on M&M Global)

|Juan Martinez


As you settle into a comprehensive content marketing strategy you’ll have a ton of important questions to keep in mind. How honest should your content be if it means pointing to flaws in your products? Should your content be salesy at all? How diverse does your content need to be in order to reach different audiences?  How much energy and money should you dedicate to determining ROI?

Figuring out the answers to these questions could mean the difference between successful content and content that falls on deaf ears. For answers to these questions (and more!), check out this guest post on M&M Global by Outbrain’s director of brands & agencies in the UK, Alex Cheeseman.

Hitting "Publish" is only The Beginning!

Download our free A-Z Guide to Brand Publishing to find out how to make the most of your content strategy.

Juan Martinez

Juan is the Content Strategy Manager at Outbrain. He is responsible for determining the overall tone and editorial direction of... Read more

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