Content Is King for Big Brands in 2012 (This Week in Content Marketing)

|Outbrain Staff

2012 is already well underway, and there’s no time like the present to make sure your content strategy is airtight. Check out these articles for guidance on where to begin:

CMO Predictions for 2012 – Part 3: General Mills, Gogo, L’Oréal, NASCAR, Visa Hail Content as King by

Stay ahead of the curve this year by checking in on which brands are pegged to put out the best examples of content marketing.

20 Women Who Rock Content Marketing by Content Marketing Institute

Follow these women on Twitter so you can tap into their rock star know-how. Also, check out the comments section for more strong recommendations that didn’t make it into the post itself.

How to Use Content to Increase Your Sales by Social Media Examiner

For the visual learners out there, here’s a video that should speak to your business needs pretty directly.

Social Monsters: The 25 News Sites Winning at Social Distribution by Newswhip

The UK is doing something right when it comes to content — outside of the Huffington Post, it’s British publications that are picking up the most viral momentum.

Top 5 Brands by Facebook Engagement by Digiday

Sheer volume of your audience isn’t enough. Which brands leverage their fan bases in the most effective ways?

Hitting "Publish" is only The Beginning!

Download our free A-Z Guide to Brand Publishing to find out how to make the most of your content strategy.

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