Brainpower: Which Country is Full of Hopeless Romantics?

|Rich Ullman

Which country is full of hopeless romantics?

Filipinos, it seems, are most consuming of Cupid.

Graph: Content Consumption, Valentine's Day 2014

Gripped as we’ve been by last month’s polar vortex, we almost let this interesting tidbit slip past our loyal Brainpower subscribers. (Who loves ya, baby?)

We’d all assumed that France, home to arguably the world’s most romantic city, would take the cake when we looked at love, romance, and all things valentine. As it turns out, they didn’t even break the top ten. And where did Cupid’s arrow hit the hardest? In the Philippines!

Marketers take note: Data-driven insight provides hard facts that can turn our assumptions upside down. Always rely on numbers to support or invalidate your preconceived notions.

And what about France? Well, they’ll always have Paris.

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Rich Ullman

Rich Ullman

Rich Ullman is Vice President, Marketing at Outbrain, who is responsible for the Outbrain brand and product positioning. Read more

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