Brainpower: Which country has the highest engagement rate?

|Gabie Kur

We dug into our data on engagement rate (click-through rate) with paid content globally and our results may surprise you.


Singapore leads the pack by a landslide with an average CTR twice as high as the U.S. and 91% higher (on average) than all of the other countries. This suggests foreign markets are gaining traction, and content marketing can be even more cost-efficient around the world.

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Gabie Kur

Gabie is Marketing Coordinator at Outbrain. Read more

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