Brainpower: Where and When is Video Content Most Engaging?

|Rich Ullman

On which device are audiences most engaged?

Tablets Lead Pack in Video Engagement

Graph: Engagement with Video Content by Device & Time

There’s no doubt that online video viewership is thriving. Visual content often trumps text content in engagement and social shares.

According to our data, audiences are more engaged with video content on their tablets than on smartphone and desktop devices. This is important for marketers looking to target devices with their content. Looking for the highest engagement on your video? Zero in on tablets.

Engagement trends also show that tablet and desktop follow a similar pattern throughout the day. This suggests audiences are keen to view content on larger screens early in the morning, but tire of them in the evening.

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Rich Ullman

Rich Ullman

Rich Ullman is Vice President, Marketing at Outbrain, who is responsible for the Outbrain brand and product positioning. Read more

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