How Much Global Interest is there in “Content Marketing?”

|Tina Coll

Audiences may be wondering, “Where’d the content about ‘Content Marketing’ go?”

OB-BrainPower-Graphic-Content-Marketing-Supply-VS-Demand-11415 (1)

In 2014, you likely read or viewed quite a few articles and videos about “Content Marketing” in industry publications as the topic has become embedded in the marketplace. We’ve identified over 5,500 pieces of such content that were published globally and amplified through our publisher platform, and thought it worthy enough to share the trend lines.

Interestingly, we saw the largest number of stories published early in the year, with the first two month’s accounting for the lion’s share, with a significant downward trend as the year rolled onward. Was producing more content on “Content Marketing” a New Year’s resolution that like any other tapered after a month or two? Budgetary cycles? Or were they coasting on their early content push and recirculating as any good Marketer does?

While the driving force behind content supply raises questions and piques our curiosity, it’s hard to deny an overall increase in audience demand for “Content Marketing” content.

 After a dip in May, audience interest continued to grow. That might simply point to the impact of additional marketing initiatives like Social and SEO for promoting the category and growing interest.  Or it simply reflects the mainstreaming of “content” as a centerpiece for “marketing.”

 What do you think?


Are you data-hungry? Sign up here to get a weekly digest of data-driven insight or check out our previous data-driven stories here.

Featured image courtesy of Adam Thomas via Flickr.

Hitting "Publish" is only The Beginning!

Download our free A-Z Guide to Brand Publishing to find out how to make the most of your content strategy.

Tina Coll

Tina Coll

Tina Coll is a Marketing Manager at Outbrain. She has worked internationally across Asia and the U.S. in the technology,... Read more

Add A Comment

* Your email address will not be published. All fields are required.

  • Loz James| January 15, 2015 at 5:05AM

    Hi Tina

    This is a very interesting graphic from my perspective, as throughout 2014 I produced content almost exclusively about content marketing – and my traffic has gone up 214% over the year.

    There does seem to be an insatiable appetite amongst businesses of all sizes to learn content marketing strategies, so the consumption of my posts and podcasts is continuing to rise into 2015.

    Google Trends backs this up, with searches for content marketing and related terms going up massively since about 2011 – and this uptick shows no sign of slowing (yet).

    Thanks for sharing 🙂

    Loz James

  •| January 20, 2015 at 2:14PM

    Please keep me updated on Content Marketing tips.

    Your facebook add drove this sign up.


Want to promote your content?