Brainpower: How to Move the Needle with Positive Reviews

|Rich Ullman

The Power of Positive Reviews

Earned Media Delivers Significant Lift in Brand Metrics

Graph: Consumer Electronics Brand Lift from Positive Reviews

We recently conducted a study on the power of positive reviews on brand metrics. Our conclusion? You should probably give your earned media a big hug.

Positive third-party reviews deliver significant lift in brand recall, favorability, purchase intent and likelihood to recommend products to a friend. A well-known consumer electronics brand saw 102% increase in unaided brand recall.

The world’s smartest marketers prolong the circulation of their positive reviews. Amplify your earned media to improve favorability metrics and aid in brand message management in the crowded, fragmented media world.

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Rich Ullman

Rich Ullman

Rich Ullman is Vice President, Marketing at Outbrain, who is responsible for the Outbrain brand and product positioning. Read more

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