Brainpower: Do Smartphones Run the World?

|Rich Ullman

Are iPhone or Android Devices Preferred Worldwide?

Comparing Global Content Consumption Trends on Smartphones

Graph: Content Consumption on iPhone vs. Android

We understand the power of mobile expanding the ways in which we interact. In advance of Mobile World Congress, the world’s premier mobile industry event, we investigated our data to see which smartphone runs the world.

We found that Apple devices still have the stronger foothold in English-speaking countries, like the U.S., U.K., and Australia. Meanwhile, data suggests Android is winning over the European market.

This is important for marketers looking to do targeted mobile campaigns worldwide. Pay attention to your audience’s device of choice and be sure your designs are responsive to all types.

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Rich Ullman

Rich Ullman

Rich Ullman is Vice President, Marketing at Outbrain, who is responsible for the Outbrain brand and product positioning. Read more

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