This year at London Fashion Week, it wasn’t just about the clothes. Content made a huge splash for fashion-conscious audiences.
From discovering the unveiled trends to seeing which celebrity made front-row status, people around the world who can’t attend the shows in-person are consuming Fashion Week content online. And our network was flush with content about the shows.
But the popularity of designer-specific content varied widely by region, proving once again that fashion is provincial; what may wear well in Spain may not translate in France. Just ask Tom Ford.
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