Best of the Outbrain Blog: March 2016

|Shana Pilewski

Best of the Outbrain Blog

While many of us are still warding off cold temperatures and less than tropical conditions this Spring, it hasn’t stopped audiences from beginning to enthrall themselves in travel content online.

Wishful thinking, right?

It’s true! Studies show that 37% of U.S. travelers think about vacation planning once a month, and 17% think about it at least once a week, with consumption of travel content really heating up in April.

That’s why this month’s roundup of articles is going to be so important to your upcoming content initiatives, because according to Outbrain data, your potential customers are about to go on a frenzy of reading and watching travel content.

In order for you to plant the travel seed early, you’ll need to be there to catch their eye with great content. That’s why we thought you could leverage our blog tips for creating a successful, all-encompassing summer travel content campaign.

This roundup will take you from proofreading and editing lessons to successful email marketing practices, influencer marketings tips, and mobile UX fixes, all the way down to proper performance measurement.

So, as reader interest in summer travel content continues growing, let’s not waste any more time…

1. Proofreading & Editing Tips, Tricks, and Tools to Protect a Content Marketer’s Credibility

The risks outweigh our pride when a piece of content falls riddled with grammatical errors and spelling mistakes, which not only makes it harder to read but can also do harm to its credibility. In this post, a content marketer can find the right tools to relish in the admiration of loyal readers with better proofreading and editing techniques.

2. Why Your Content’s Mobile Experience is Worse Than You Think, and 5 Ways to Fix It

While many continue to sideline the importance of mobile within their overall content strategy, those who embrace the new opportunities presented by its technological impact will reap massive benefits for their business in greater user experience and brand affinity.

3. 13 Types Of Influencer Marketing Campaigns To Complement Your Digital Marketing Strategy

Not sure how to complement your marketing and advertising efforts using influencers, both online and offline? In this article, Teagan West, Head of Marketing and Customer Acquisition at scrunch, shares ways your brand can work with influencers to communicate your message, increase exposure and awareness, drive traffic to your content and ultimately, generate more sales.

4. The Email Marketing Funnel You Probably Didn’t Know You Needed

Since email is, in most cases, the first and only direct line of communication with your potential customers, you need to be nailing it each and every time. Handed down from our resident email guru, apply this funnel when creating your next email campaign and win your coveted conversion.

5. Bridging the Measurement Gap Between Brand and Performance Marketing

Understanding the marginal value that each marketing interaction contributed throughout the entire customer journey is the holy grail of marketing measurement. In this enlightening case study, Aner Mazur, Head of Product Management for Outbrain Amplify set out to assess the value of our content marketing activities in real time. The results? The expected future conversion of an engaged audience interested in your content.

And there you have it.

You’re ready to get a leg up over the competition by adapting to changing content consumption trends, and by positioning yourself to plant the seeds of far-off destinations with amazing content experiences.

Have you already started sharing your summer travel content? If so, I’d love to hear more about what tactics you are using to spark a dream with your online audiences in the comments section below.

Hitting "Publish" is only The Beginning!

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Shana Pilewski

Shana Pilewski

Shana Pilewski is a Senior Content Marketer at Dynamic Yield , global leader in omnichannel personalization. There, her experience and... Read more

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