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About Microsoft News

Provided by Microsoft, Microsoft News works with 4500+ media brands across 1,300 premium publishers in major global markets to aggregate trustworthy news and content for worldwide audiences.

Superior Ad Performance

Achieve higher conversion rates for your ads. Up to 3X lift in conversion rate

Brand Safe & Quality Environment

Ads on Microsoft News adhere to some of the strictest advertising guidelines in the Native space. Granular content controls provide a high quality user experience to audiences.

Impactful Ad Formats

Native, in-feed ad experiences that cut through the noise and win real attention

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  • ad type

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  • ad type

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  • ad type

    in article

  • ad type

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Global Footprint

  • markets worldwide
  • languages
  • million readers every month

Activate Your MSN Native Ads Campaign

This feature allows you to target your ads only on Microsoft News’s high impact, brand safe environment. Simply turn on the feature in the campaign under the “Placement” section on the Amplify dashboard.

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Outbrain’s proprietary algorithm prioritizes engagement and outcomes first.We help you build your brand, engage your audience, and drive action.

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  • 01 Outbrain serves recommendation
  • 02 User clicks
  • 03 Consumer takes Action
  • 04 Data feedback improves targeting, bidding, and serving

Maximize Conversions

Get access to our machine learning and AI methodology to optimize and auto-adjust your bid strategy in order to hit your campaign goals. The technology in our Conversion Bid Strategy (CBS) continually “learns” the behaviors and conversion patterns of internet users who are consuming content across the Outbrain publisher network.

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