Media sites, newspapers, online magazines, RSS readers, blog networks and other types of content platforms/aggregators can integrate the outbrain rating and content recommendation service.

Easy To Test! Want to give it a try? Simply install a snippet of code into your site's template and you can easily trial the outbrain rating and content recommendation widget.

See examples:

• Media
• News
• RSS
• Blog Network

Benefits:

• Add Interactivity: Ratings add a fun and easy level of interactivity for readers to engage your content.
• Increase page views: Increase page views by displaying targeted recommendations to more of your content. Help each reader find the content on your site or blog that is most relevant to them as an individual.
• Drive New Traffic: Your content may also be shown as "recommended reading" on other blogs/sites where we are installed thereby driving new traffic and readers to your site.
• Non–Intrusive Design: Our widgets adopt the look and feel of your site without displaying logos or marketing language.
• Easy to Test: You can test the widget instantly by adding a small snippet of code to your site.

FAQ:

• Why outsource ratings?
• Can I show recommendations to my content only?
• I already have a rating system, why do I need outbrain?
• I already have "Related Content" functionality, why do I need outbrain recommendations?
• Why is personalization important?
• Can I test outbrain on my site?
• Can I show the Top Rated content?
• I'm interested! Now what?

Why outsource ratings?

outbrain has taken ratings to a new level for our partners. Not only do partners get a fully featured rating system, but also you get a complex and robust recommendation engine included. Frankly to do personalized recommendations right, this is heavy lifting. Collaborative filtering and personalization algorithms are very difficult problems to solve. We're the experts on this, and that's all we do 24/7. Let us do the heavy lifting development work for you! Instead of tackling this in house and burning precious development time and resources, you can bolt on a fully featured rating and recommendation engine within hours.

Additionally, our partners include other types of content aggregators such as RSS Readers. Chances are outbrain is already logging ratings on your content through your readers accessing and rating your content through one of out rss partners. This is a good reason to outsource ratings to outbrain as we can provide a more comprehensive rating system that has the ability to collect and optimize rating and recommendations on your content both on your site and on the other sites and rss readers where we are installed. It’s not possible for any one company to match the amount of coverage of outbrain’s wide distribution network.

Example – Picture this – let’s say you install the outbrain rating system on your site;

• 5 readers rate one of your articles through an RSS Reader that has outbrain ratings.
• 7 readers rate the same article directly on your site through the outbrain rating widget.
• When new visitors see this article whether in an rss reader or directly on your site, they will all see that 12 people have rated this article and its average rating.

Benefit - We help you to capture more ratings on your content in places where your readers are and as a result have the ability to make great personal recommendations by having the extra data.

Can I show recommendations to my content only?

Yes. We can set the personalized content recommendations to only show recommended links to your content only. This will drive more page views as readers dive into your content that really matters to them as individuals [Include screen shot of recs from same site].

I already have a rating system - why do I need outbrain and if so can I integrate my data with yours?

If you already have a rating system kudos to you! We can help you optimize the rating data you are collecting by integrating with our system in the following ways:

• We can provide you with a robust content recommendation engine that can optimize the rating data you are collecting by displaying personalized recommendations to more of your content. This will increase page views for your site and delight your readers.
• Chances are we already have rating data on your content through our rss partners so your rating data combined with ours will be more useful in terms of showing readers total average ratings and thus making great recommendations. See the example here of how our open system model can help you.
• Our rating system spans across thousands of blogs and partners, thereby allowing your rated content to be optimized and shown on other sites and blogs where we are installed. This will drive new traffic, readers and subscribers to your site. In contrast, the rating data that is behind your walled garden cannot be optimized in this way.

I already have "Related Content" functionality, why do I need outbrain recommendations?

The commonly seen "related content" or "related stories" or even search engine result pages from keyword searches are very different than what we are offering. In these models, all readers see the same results. This is not personalization. outbrain uses its rating intelligence over the entire outbrain network to suggest personalized recommendations to each reader. This means that 2 readers that read and rate the same article may see different content recommendations based on what they like as an individual.

Why is personalization important?

We think discovery engines are an important part of the Internet and we are focused on delivering the best discovery technology for content publishers and aggregators. As the Internet becomes more fragmented, readers will continue to have more and more choices. Information overload is already here and frankly people want to save time, not spend more time looking for content that is relevant to them. Giving your readers an “aha” moment by floating content that is relevant and valued is a great asset for a publisher/aggregator. You can delight your readers, save them time and optimize the additional traffic by employing a personalization system. Personalization gives each piece of your content a fighting chance to find those readers that value it the most.

Can I test outbrain on my site?

Yes. There are several ways to test the outbrain system:

• Install our rating widget on one of your blogs to start. This is a one click process and the widget can be live in minutes. From there you can upgrade to the API should you want more customization. Get the widget here.
• Install our generic java-script version inside your HTML pages.
• Use the API to integrate outbrain on a test section of your site.

Contact us with any questions or consultation as to the best way to test outbrain on your site.

Can I show Top Rated content?

Yes. outbrain can display the "Most Popular" content that is being rated through additional widgets that can be placed anywhere on your site. You can use the outbrain format here, or create your own via the REST API. This is a great way to optimize the ratings on your content to drive your audience deeper into your site, thereby increasing page views.

I'm interested! Now what?

To request our API or to talk about how we can partner please select from the following options:
Fill out the form above, or contact -

• John LoGioco, VP Business Development
• Email: john (at) outbrain (dot) com.
• Tel: 917-721-4061
• Skype: johnlogi