If you publish a lot of articles or blog posts, and are looking for ways to scale up your traffic, Outbrain is an ideal solution for you. Publishers like newspapers, magazines and media sites in addition to large blogs and content networks, can all use Outbrain to drive a significant increase in unique visitors with high pageviews per session.
How it works
Outbrain powers content recommendations for thousands of web sites. When a blogger or web publisher installs Outbrain, we insert links to recommended content on each of their article pages (see examples). We use a complex set of algorithms to try to find the most interesting and relevant links for each individual reader on each page.
Outbrain allows you to add your content to our recommendation engine and access audiences on high quality sites like USAToday, iVillage, TMZ, Slate, The Daily Beast, Elle, Boston.com and many others. Because your links are only shown when relevant, and when people are in "read mode", clickers to your site are ready to deeply engage with your content. As a result, typical Outbrain partners see very high page views per session for every click delivered. Even higher than search traffic! You decide how much traffic you need, and Outbrain finds interested audiences with no more effort on your side.
Simple to launch & maintain
Publishers love the "hands off" approach:- No managing long-tail keyword lists or spending time picking and choosing specific articles
- Simply provide your RSS feeds to the content you'd like us to recommend and Outbrain runs on auto-pilot
- As you publish more content, it is automatically added to our network to stay fresh and keep reader engagement high
Full control
Outbrain allows you to have full control with minimal effort. You can:- Set a monthly budget cap and increase it or decrease it as your traffic needs change
- Pay only per click, so you know how much traffic you'll receive for your money
- Add or remove RSS feeds, or direct us to use new sections of your content anytime
- Access an online reporting dashboard to quickly see how much traffic you are receiving
- Append tracking codes for full integration with your web analytics platform
- The more articles you choose to include, the more traffic we can deliver
High quality traffic
High user engagement from interested readers- Links to your content will show in relevant areas of major sites like USAToday, iVillage, TMZ, Slate, The Daily Beast, Boston.com and many others, in addition to the 60,000 blogs who are using our recommendation platform
- Your traffic comes from a distributed network of sites, so you're reaching a very wide and diverse audience, not the same people over and over again
- People clicking on our content recommendations are in "read mode": each click delivers 2 -3 pageviews per session on average
And best of all, people tell us we're really fun to work with.
