More and more, people are tuning out traditional forms of advertising and engaging only with content that is interesting to them. They are muting the TV spots, installing popup blockers, ignoring banners and choosing how they want to interact with their media. Marketers can capitalize on this rising trend by distributing real, authentic content to interested consumers through the Outbrain distribution network. And best of all, you pay only when people choose to read the content you've selected for them.
Your content is already out there - the challenge is getting it in front of a large scale audience of interested consumers. Outbrain provide a perfect platform for your content to extend beyond its existing audience.
How it works
Outbrain powers content recommendations for thousands of web sites. When a blogger or web publisher installs Outbrain, we insert links to recommended content on each of their article pages (see examples). We use a complex set of algorithms to try to find the most interesting and relevant links for each individual reader on every page.
Our content syndication program allows you to add content you select to our recommendation engine and access audiences on high quality sites like USAToday, iVillage, TMZ, Slate, The Daily Beast, New York Times Media Group and many more. Because your links are only shown when relevant, and when people are in "read mode", clickers to your selected content are ready to deeply engage with your brand messaging.
Brands can use this distribution outlet in many ways:
Drive traffic to your own content
If you're publishing articles or videos, and looking for ways to increase exposure, Outbrain is the perfect platform for you.
- Tap into a highly engaged group of readers looking to Outbrain for reliable content recommendations
- Enjoy click through rates higher than any other form of online advertising
- Develop a presence as a creator of high quality content through association with top publishing sites
Amplify your earned media and extend the life of your social media campaigns
People are discussing your brand online every day. Positive, authentic voices written by independent 3rd parties are interesting to consumers while serving as a powerful endorsement of your brand. Use Outbrain to keep the momentum going and expose millions to:
- Press releases and media coverage
- Bloggers who are talking about your products in an original and personal way
- Positive product reviews in consumer based forums
Audience development for your corporate blog
If a corporate blog is part of your content and social strategy, use Outbrain to build a dedicated following. Best of all, we've made it simple for you to manage:
- Simply provide your RSS feeds to the content you'd like us to recommend and Outbrain runs on auto-pilot
- No developing long keyword lists or looking for the best place to promote each and every article
- As you publish more content, it is automatically added to your campaign to stay fresh and keep reader engagement high
