For Marketers

Got content?

Most marketers do. From articles, blog posts, videos, product reviews to great press, you understand that content is critical to educating and engaging consumers online. The challenge most marketers face is driving the right audience to this content efficiently and at scale.

Outbrain can help get your content recommended across many of the leading publishers online through our content discovery program.

What is content discovery?

Similar to how Amazon recommends products and Netflix recommends movies, Outbrain powers content recommendations.

Installed on over 50,000 top publisher sites and blogs, Outbrain is the leading content recommendation platform on the web. Our platform is integrated below the articles on most premium publisher sites where readers are actively looking to discover new content. This unique placement is viewed by readers as being editorially endorsed, allowing us to deliver a high quality audience of consumers who self-identify as being interested in the marketer’s content (see how it looks).

Why use Outbrain?

• You’ve got great content and want to drive traffic to it
• Our clickthrough rates are the highest in the industry, making us more cost efficient than most other forms of marketing
• Readers who discover content through Outbrain spend more time on the marketer’s site than readers coming from search (we’ve got the data, just ask us)
• Promote as much content as you want, pay only for the traffic you receive
• Gain insights into which of your content readers find interesting and sharable, helping you refine your content and media strategy
• No additional creative, campaign set up or optimization required

What kind of content can I promote?

• Your own editorial content
• Videos
• Advertorial
• Corporate blog posts
• Positive product reviews
• Conversations about your brand

Outbrain publishing partners include:

Who should use it?

Any brand, publisher or PR firm looking to distribute their content to a high quality audience at scale.