Putting children first since 1963, Vertbaudet pays particular attention to parents’ requirements and childrens’ needs, applying its expertise to create stylish collections that offer great value for money.
Vertbaudet, an e-commerce website specializing in children’s fashion, was looking to advertise its flagship product, indestructible pants, through a “sponsored” blog campaign. “E-journalists,” designated by the brand, wrote about the quality and usefulness of the product on their respective blogs. As an add-on to the editorial content they created, the bloggers directed their audiences back to the online store through links and banners.
The following were Vertbaudet’s two main aims:
To achieve these objectives, Outbrain recommended the following solutions:
Outbrain has been able to substantially grow the visibility of Vertbaudet’s iconic product through quality content. Outbrain’s collaboration with the brand resulted in a 62% decrease in the cost per visit to the online store. This campaign was based on a win/win situation that benefitted both Vertbaudet and the bloggers. Vertbaudet significantly enhanced the promotion of its product, indestructible pants, within the blogging community, as well as across a wide, targeted, interested audience on major media websites: TF1, France Télévision, Libération, 20 Minutes, le Nouvel Observateur, Grazia, and 750G.
This campaign greatly helped to grow the visibility of the sponsored blogs (50% more unique visitors reached, compared to sponsored blog campaigns run without paid media), and thus significantly increased visits and sales on vertbaudet.fr (40% more traffic and 50% more conversions).”
