We are excited to announce that we recently entered into a multi-year partnership with Time Inc.
As part of this agreement, Time Inc. will deploy the full suite of Outbrain’s content discovery solutions across its global digital portfolio. What this means is that Outbrain will now power content recommendations on well known brands such as Time, People, Sports Illustrated, InStyle, Real Simple, Travel + Leisure, Food & Wine. Additionally, we are providing Time Inc. with robust tools for their editorial team, empowering editors to better program and optimize content to meet their KPIs. Time Inc. is also going to tap into our existing premium publisher network to drive incremental engaged audiences to its digital properties.
Time Inc. has experienced significant digital growth over the past year. This landmark deal further shows their commitment to digital and is a great example of an innovative publisher embracing a new business model for the digital/mobile age.
Being selected by Time Inc. to power content engagement and promoted content is not only an honor, but it is also a powerful indication (and reaffirmation) that leading premium publishers want global trusted partners. We pride ourselves in understanding publishers’ challenges and needs and we care about building a sustainable business model around content discovery.
Furthermore, adding Time Inc. to our ever-growing network also strengthens the value we can provide for brands, media, PR and creative agencies that produce great branded content. They can now get their content discovered by engaged audiences in the Time Inc portfolio.
We are thrilled Time Inc. will be a part of the Outbrain family!