Mobile content consumption trends around the world
The Mobile World Congress is now in full swing in beautiful Barcelona and like many of its attendees we are excited to explore what’s new in mobile and see how the industry has moved on in the past 12 months.
At Outbrain it’s all about the discovery of great content. So given our increasing desire and the ability afforded to us to consume content on our mobile devices – we thought we’d take a look at what’s really happening across the globe. Drawing on a network of 100,000 publishing sites we analysed how users from around the world are consuming content on their smartphones and tablets. While there are some expected similarities in mobile consumption we also noticed some interesting differences.
iOs struggles in non-English speaking countries
We found that iOs dominates in the UK, US and Australia but Android is the platform of choice when it comes to reading content online in France, Germany, Spain, Italy, India, Israel and Singapore.
The smallest screen wins
In almost all the countries covered, smartphones overtake tablets. However, Australians consume content evenly between the two devices.
Celebrities and Soccer have global appeal
Celebrity news is the only type of content to feature in every country’s top five content consuming categories with soccer also scoring big and coming second.
Consuming content over a sandwich
It is interesting to note that mobile content consumption peaks at midday, during lunchtime, in the three English speaking countries.
Simon Edelstyn, MD of Outbrain Europe and judge at the 2014 Mobile World Congress Awards commented: “No matter which country they live in, people want to consume their content on the go, wherever they are and whatever they are doing. Mobile device penetration, whether phone or tablet, continues to increase in dominance and is reflected in the growing level of content created for and discovered through mobile devices.”
How we pulled the data:
Data is based on the total number of page views across the Outbrain network on mobile devices across and average week 19/1/14 – 25/1/14. The analysis compares 10 countries: Australia, France, Germany, India, Israel, Italy, Singapore, Spain, UK and USA.