I apologize for the two-week hiatus. New York State demanded that I serve on a Grand Jury. I tried to explain to several jury wardens that my role as Weekly Link Disseminator was far more important than helping to decide whether or not murder and robbery suspects were indicted on criminal charges. Several jury wardens adamantly disagreed. Rather than be indicted on charges myself, I decided to oblige said several jury wardens. Alas, I’m back with this week’s content marketing gems. Stay outta trouble, dear readers. It might be harder than you think.
Creative Content Marketing that Defines a Brand — Business2Community
This piece lauds brands like Starbucks, Whole Foods and Patagonia for their creative approaches to content marketing. “Creative is the key word that should always be attached to content marketing. When you use creative content marketing you can start defining your brand in some pretty big ways.”
Content Marketing is a Juggling Act — B2B Digital Marketing
Being creative is easier said than done. In order to accomplish creativity, or any of your other important content initiatives, your strategy must be flexible. This piece focuses on how to plan a marketing strategy than enables you to adapt as your business goals change.
How to Grow Content Marketing Footprint — MarketingWeek
If going old-school is one of your content goals, this piece explains why print content is an effective outreach tactic. The article quotes Simon Carter, Fujitsu’s marketing director for UK and Ireland, who says his company uses its book The White Book of Cloud as “an engagement tool for existing customers and new prospects. It’s also helped us have a number of key conversations with stakeholders.”
Content Outreach Mistakes: 4 Things You Never Realized You Were Doing Wrong — Search Engine Journal
In case your creative approaches are stalling, and your print book is as widely read as my undergraduate thesis, this piece might help you figure out what you’re doing wrong. Among the most commonly found mistakes: being generic, being vague and misspelling tings things.
There seems to be one of these articles every week, which tells me that there are still some people out there who haven’t smelled the content marketing espresso beans yet. If your boss is one of those people, ask him/her if he/she has heard of Facebook. Then ask if he/she has heard of the iPhone. When he/she rolls his/her eyes because obviously I’ve heard of those things you imbecilic subordinate, tell him/her that content marketing is becoming just as valuable to marketers as social media and mobile marketing, according to a little-known shop called IBM.