Stepping into Spring with New Features | outbrain.com

CONTENT MARKETING & DISCOVERY

Stepping into Spring with New Features

| Natalie Chan

We know that if you’re anything like us, it’s been a busy year and you have limited time on your hands. So we’re excited to announce some extra Amplify features in our self-serve platform to make your Outbrain campaign even easier to manage!

Here’s the lowdown:

1. Uploading content in bulk

You can now add multiple pieces of content in one go! Moreover, you can add custom titles for each piece of content to test which title will get you the most clicks.  Head to Campaign Settings and click the + Add Bulk Content button to start adding new content now and check out our headline optimization tips here!

Traffic tip: Continually adding new content that’s amplified across our publisher sites will help improve your traffic potential and increase your reach.

2. Campaign tracking tags

You can also add tracking tags to your campaign to track your Outbrain campaign traffic in your analytics platform.

Traffic tip: Just go to Campaign Settings > Edit  to enter your tracking code and confirm it in the preview area. Easy as pie!

We hope you find these new features useful and help to improve your campaign management! For more on this or other campaign questions, check out our FAQs or email us anytime: selfserve [at] outbrain dot com.

Hitting "Publish" is only The Beginning!

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Natalie Chan

Natalie Chan

Natalie manages Customer Retention for Outbrain Amplify. Prior to Outbrain, Natalie spent most of her career focused on connecting brands... Read more

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  • bryandangerous| April 1, 2013 at 11:23PM

    Thx for the post. Very Insightful stuff!

  • Ponzu| May 1, 2013 at 1:13PM

    Hi, I’m not very technical 🙁  but am interested in the campaign tracking.  Do you have example of the kind of tracking used as a guide?

    • gkur| May 1, 2013 at 4:16PM

      Hi there. Thanks for your question! You can submit tracking URLs (e.g., Google Analytics links) and we also offer tracking at the campaign level if you are using an RSS feed, allowing you to enter your utm_source codes.

      As for within the dashboard, you can view your reporting metrics in Outbrain Manage, our program console with your reporting metrics, campaign and account settings.

    • Outbrain| May 1, 2013 at 4:16PM

      @Ponzu Thanks for the question! You can submit tracking URLs (e.g. Google Analytics links) and we also offer tracking at the campaign level if you are using an RSS feed, allowing you to enter your utm_source codes.
       
      If you have any further questions, feel free to shoot an email to selfserve at outbrain dot com.

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