This week, Advertising Age reported that The Huffington Post has begun talks with agencies and brands about a partnership that would enable businesses to create websites geared toward publishing and distributing content. Although the article depicts the business as still-developing, it’s always a victory for the content marketing industry when companies like The Huffington Post and Twitter make content top-of-mind within the overall advertising space. See what else happened this week:
The Jedi Master Approach to Content Marketing that Converts — Entreproducer
No offense to last week’s celebrity content guru, Gene Simmons, but I’d much rather side with Yoda in the battle for creating great content. This piece equates a good content marketing strategy with the hero’s journey — the fundamental structure of all mythical storytelling.
Content marketing rockstar, Joe Pulizzi, lays down the law on editorial calendars. Amongst his suggestions: develop an editorial style guide and use metadata to keep track of what is and isn’t working for you.
5 Easy Content Ideas for Effective Content Marketing — Slideshare Blog
If you’re looking for simple ways to turn content into leads, this piece is a great starting guide. In addition to blog posts, the piece recommends content creators leverage video tutorials and email newsletters to reach potential audiences.
Content marketing: what it is, and why you should be doing it — Bizcommunity.com
If you still don’t have a concrete understanding of what content marketing is, this piece is an excellent starting point. It explains the benefits of good content marketing, how to get started and what types of content are effective. A good read.