Longform content goes the distance with 'The Morning News' | outbrain.com


Longform content goes the distance with ‘The Morning News’

| Meghan Nesmith


Each week, we’ll be showcasing a cool site that stands out from the crowd with amazing content, design, UX or all of the above. 

Our inaugural edition brings you The Morning News.


screenshot, the Morning News Front Page

What is it?

The Morning News (TMN) is an online magazine of essays, art, humor, and culture founded by novelist Rosencrans Baldiwn and Andrew Womack…In addition to features, each day includes headlines, with links to the most interesting news items, articles, and oddities around the web.

What makes it unique?

Each Spring, TMN publishes the Tournament of Books, pitting fiction heavyweights against alt-lit upstarts in a 4-week tournament. Each match up is judged by a journalist, writer, or other artistic voice, and the reviews are unlike any I’ve ever read. This year, Emily St. John Mandel’s Station Eleven ousted All the Light We Cannot See (Anthony Doerr) – which then went on to win the Pulitzer Prize. It’s a great way to discover new books, and they make it easy to participate by partnering with Powell’s to offer discounts on their selections. It’s March Madness with a brain. (Sorry, NCAA fans.)

Why should you care?

One of the few long-form online mags to stand the test of time, TMN has been publishing since 1999. It’s basically the Stonehenge of digital publishing.

If you only have 5 minutes…

Read Paul Ford’s heartbreaking essay on fertility, fatherhood, and Christmas snowstorms in Brooklyn.

“Three years of waiting. Everywhere around us there are waves of bouncing sons, bounties of daughters, stroller wheels creaking under the cheerful load. Facebook updates, email messages, and Christmas cards arrive with pictures of tots, their faces smeared with avocado or cake frosting. Babies on rugs, babies in hats. Invitations to baby showers with cursive script and cartoon storks. Over a beer an expectant father—another expectant father—gives me the news, tells me that his wife will soon have her second or third. Am I happy for him? What else can I be? Once again I put out my hand, close my eyes, and wish them joy.”

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Meghan Nesmith

Meghan Nesmith

Meghan is Outbrain's Content Strategist. Based in NYC, she works to ensure all content on Outbrain's network is dynamic, interesting,... Read more

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